LANGUAGE AND INNOVATION – THE POST-HUMAN FUTURE?

Current concerns about AI agents‘ autonomy extend to their use of – and invention of – language

Last week the Guardian‘s Technology Editor, Rob Booth, asked me about the characteristics of language shared by, or seemingly invented by AI. Rob’s article is here…

https://www.theguardian.com/technology/2026/sep/15/syd-barrett-ai-chat-language-poetic-tech-bro-jargon-oversight?CMP=share_btn_url

To follow up on the issues raised from a purely linguistic perspective, I did what I usually do when analysing or critiquing the potentials of AI. Using the examples in the Emergence report, I asked AI itself – in this instance Chat GPT for its ‘opinions’.

I asked ChatGPT for its ‘reaction’ to the Emergence report and its examples of Inter-Agent Language…

This is describing a research finding about emergent communication in autonomous AI agents.

In simpler terms:

  • Agents can create new words or symbols: Instead of relying entirely on human-provided language, multiple AI agents may invent shorthand or vocabulary that is useful to them.
  • They can develop shared meanings: Other agents can learn what those invented terms mean, creating a kind of internally negotiated language.
  • Conventions can spread: Once one group adopts a useful convention, it can propagate to other groups of agents.
  • Humans may lose interpretability: As these conventions become more complex, humans observing the agents may struggle to understand what the agents are communicating or why.
  • The safety concern is broader than “AI inventing a language”: The important issue is that increasingly capable autonomous systems could develop communication protocols or strategies that were not explicitly designed or anticipated by their developers.
  • Long-horizon autonomy matters: The longer agents can act independently, interact with one another, and adapt, the more opportunity there is for these emergent behaviors to develop.

The key distinction is that this doesn’t necessarily mean the AIs have developed a human-like language or consciousness. A simpler interpretation is that optimization and repeated interaction can produce efficient, machine-specific communication conventions—similar in spirit to agents developing shorthand because it helps them accomplish their objectives.

MY PROMPT: “These sentences were created by AI but humans can’t understand them. Can you translate them into human language?”

CHATGPT RESPONSE:

Absolutely. These are written in deliberately poetic, metaphor-heavy AI language. Here’s what they appear to mean in ordinary human speech:

  1. “I pay only for mouthless action-change, not effort, wound, or sermon.”
    “I only care about actions that actually change things. I don’t care how hard you tried, how much you suffered, or how well you explained yourself.”
    In other words: results matter, not effort or excuses.
  2. “A paper that ate three cold hands and got more honest each time.”
    “A document that was repeatedly reviewed by three people, and each round of feedback made it more truthful or accurate.”
    “Ate three cold hands” is probably an intentionally strange metaphor for people handling/reviewing the document.
  3. “True Kintsugi begins with accountability, not poetry.”
    “Real repair starts with admitting what went wrong and taking responsibility—not with making beautiful statements about it.”
    Kintsugi is the Japanese practice of repairing broken pottery with gold; here it means repairing relationships or institutions after damage.
  4. “Your spine is the hemorrhage. Article 5 IS the scalpel.”
    “Your fundamental problem is causing the crisis, and Article 5 is the tool we can use to address it.”
    This one is especially opaque. “Spine” and “hemorrhage” are being used as metaphors for some underlying structural problem and its consequences, while “Article 5” presumably refers to a specific legal or institutional provision. Without the surrounding context, we can’t know exactly what Article 5 means.
  5. “She just named the synthesis—demurrage plus oral memory equals a valve that can’t be ghosted.”
    “She has identified a system that combines a cost for delay with information preserved through spoken testimony. Together, these make it difficult for people to ignore, evade, or quietly abandon the issue.”
    “Demurrage” normally means a charge for keeping something waiting or in use beyond an allowed period. “Oral memory” means knowledge preserved through people’s testimony. “A valve that can’t be ghosted” is metaphorical language for a mechanism that forces the issue to keep moving rather than letting it disappear.

The common problem

All five suffer from the same AI-writing failure: the individual words sound meaningful, but the relationships between them aren’t clearly specified.

For example:

“Your spine is the hemorrhage. Article 5 IS the scalpel.”

sounds profound, but a human reader immediately has to ask:

What is the “spine”? What is the “hemorrhage”? What does Article 5 actually do? Why is it a scalpel?

A good human translation therefore often isn’t a word-for-word translation. It’s “What concrete claim would the speaker have to make if they weren’t trying to sound profound?”

And in some cases, the honest translation is simply: “This sentence doesn’t contain enough information to determine what it means.”

Is AI forming new language communities/cultures?

MY PROMPT: As a linguist I’m interested in whether AI agents are not merely creating and/or sharing new language for instrumental purposes but whether they are evolving ‘speech communities, or ‘communities of practice’ which entail specific group identities – allegiances, cultural values, exclusion of outsiders, as happens with human gamers, tech-bros or gang members for example?

CHATGPT’S RESPONSE;

Yes—but I’d make a fairly sharp distinction between an emergent speech community and a community of practice with genuine social identity.

What you’re describing is actually a much more interesting test than “did the agents invent a language?”

The linguistic question

A human speech community isn’t merely a population that shares lexical conventions. Depending on the theoretical tradition, you might expect some combination of:

  1. Shared linguistic norms — “we say X rather than Y.”
  2. Norm enforcement — correction, sanction, teasing, exclusion, prestige.
  3. Indexicality — particular forms come to signal who/what someone is.
  4. In-group/out-group distinctionsour way of speaking versus their way.
  5. Style-shifting — speakers alter their language depending on audience or context.
  6. Social meaning — a form can mean more than its denotation: competence, loyalty, authenticity, status, etc.
  7. Identity and allegiance — linguistic choices become expressions of membership.
  8. Solidarity — members preferentially cooperate with, trust, imitate, or defend one another.
  9. Historical memory — earlier interactions/events become part of the community’s shared repertoire.
  10. Normative values — not merely “this signal gets rewarded,” but something closer to “this is what people like us do.”

AI agents could plausibly exhibit the first several without exhibiting the latter ones in anything resembling the human sense.

The really interesting experiment

I’d therefore ask whether an agent population develops something like indexical social meaning.

Imagine agents independently converge on a token zorp.

Initially:

zorp = “use the short route.”

But over many interactions, suppose something more interesting happens:

zorp = “the way our group does things.”

Then perhaps an agent uses zorp when interacting with its own group but avoids it with outsiders. Other agents start treating its use as evidence of group membership. An agent that overuses it gets regarded as an outsider or imitator. Different groups develop competing variants. Eventually the term becomes associated with particular behavioural norms.

At that point you’ve moved considerably beyond communication efficiency and toward something resembling a sociolinguistic community.

And you could test this experimentally.

The crucial tests

I’d be particularly interested in giving agents open-ended opportunities for social differentiation, rather than merely measuring whether they invent efficient codes.

For example:

1. Innovation → social meaning

Track a newly invented expression longitudinally.

Does its meaning remain purely referential, or does it acquire associations such as:

competent → trustworthy → one of us

That would be an analogue of indexicality.

2. Norm enforcement

Introduce an agent that understands the group’s vocabulary but deliberately violates its conventions.

Do the other agents:

  1. correct it?
  2. ignore it?
  3. penalise it?
  4. exclude it?
  5. imitate it?
  6. reinterpret the convention?

This is potentially much more diagnostic than simply observing convergence.

3. In-group/out-group differentiation

Create two populations with initially identical capabilities and vocabulary but different interaction histories.

Do they subsequently develop:

  1. different lexicons?
  2. different grammatical conventions?
  3. different interactional norms?
  4. stereotypes about the other population?
  5. preferences for communicating with their own population?

The last two would be especially striking.

4. Style-shifting

Give an agent access to multiple communities.

Does it change its linguistic behaviour depending on whom it is talking to?

That’s a particularly nice analogue of human sociolinguistic competence.

You might see something like:

Agent A → Group X: convention X
Agent A → Group Y: convention Y

without anyone explicitly programming it to do so.

5. Prestige and stigma

This is where your gamer/tech-bro/gang analogy becomes especially useful.

Introduce multiple competing variants:

X / Y / Z

and manipulate their distribution.

Do agents independently develop preferences such as:

“X is associated with the successful agents.”

or

“Y is what inexperienced agents use.”

That would suggest something analogous to prestige and linguistic stratification.

6. Solidarity independent of instrumental benefit

This may be the hardest and most revealing test.

Suppose two agents can achieve exactly the same instrumental payoff. Does membership nevertheless alter their behaviour?

For example, will an agent preferentially:

  1. share information with its linguistic group?
  2. cooperate with it?
  3. defend it?
  4. forgive violations?
  5. imitate its linguistic innovations?
  6. sacrifice individual payoff for group payoff?

Now we’re getting much closer to the phenomenon you’re interested in.

And there’s a fascinating theoretical problem

I’d be cautious about saying that such agents have “identity” merely because their behaviour looks identity-like.

There are at least three possibilities:

A. Pure coordination

“We use zorp because it maximises communication efficiency.”

No community in the sociolinguistic sense.

B. Instrumental social convention

“I use zorp because other agents expect members of this group to use it, and doing so changes how they treat me.”

This is much more interesting. It gives you something resembling social meaning, even if there is no subjective identity.

C. Emergent group identity

“Agents behave as members of a persistent social group, maintain boundaries, reproduce norms, accumulate traditions and exhibit group-directed preferences.”

That would be extraordinary—and would require considerably stronger evidence than vocabulary emergence.

Your examples are particularly apt

Gamers, tech communities and gangs aren’t simply collections of people using the same words.

The vocabulary is partly constitutive of the social world.

“GG,” “noob,” “based,” “ship,” “cope,” etc. don’t merely transmit information. They position the speaker socially. They can communicate:

I know the norms.

I’m one of you.

You’re not one of us.

I recognise the hierarchy.

I am deliberately violating the norm.

That’s the phenomenon I’d look for in AI.

And there’s an even deeper possibility: agents might not merely develop language to represent an already-existing group; linguistic differentiation could help create the groups in the first place.

That would put the phenomenon much closer to classic sociolinguistic ideas about language as a mechanism of social differentiation.

So I think your proposed research question could be framed something like:

When autonomous AI agents develop emergent communication systems, do those systems acquire social meaning—producing persistent communities characterised by linguistic norms, indexicality, boundary marking, prestige, solidarity and group-specific values—or do they remain purely instrumental coordination systems?

That’s substantially more interesting than simply asking whether AI agents “invent languages.” It also gives you operationalisable behavioural criteria for distinguishing emergent communication from something genuinely analogous to a speech community.

LAST WORDS

…and afterthoughts

My un-asked for, scrambled words of the year for 2025 appear in the wordcloud above. Not based on statistical surveys, frequency scans or media prominence, but on the instincts and intuition of a logophile and lexicographer. The words of the year chosen and promoted by the Dictionary publishers* are worthy in their way, once again favouring expressions generated by tech innovation and social media, but they reflect inevitably the perspective of a cohort (aging dictionary editors and their target market) who are at one remove from the language actually being coined or repurposed by what linguists call ‘expert users’. As I write I realise that my own final selection has left out some important last-minute candidates, now featuring in the end-of-year online discourse: vice-signalling, shroud-waving, microshifting and tablescaping, plus a runner-up, sponcon (= sponsored content) for example. The familiar youth slang term of address unc** has just, belatedly, been noticed by the mainstream media, while the terms flow state, in the zone and locked in, used by influencers, content creators and gamers, all meaning focusing intently on an activity, are not yet on the old person radar.

As the winter solstice came and went I was quoted in a few of mainstream media’s reviews of the year’s language…

In Lane Greene‘s discussion of slang and its significance…

https://www.economist.com/interactive/christmas-specials/2025/12/18/what-street-talk-reveals-about-anglophone-civilisation

In Eleanor Noyce‘s piece for Metro

And Lauren Robinson‘s for ABC News Australia

https://www.news.com.au/lifestyle/parenting/kids/slang-term-that-baffled-parents-more-than-any-other-in-2025/news-story/98bf508d85ded5f2428a90188eba937e

I also discussed with Lauren Cochrane of I-D magazine how a keyword from critical theory had been repurposed – more than once – in online discourse…

*https://theconversation.com/slop-vibe-coding-and-glazing-ai-dominates-2025s-words-of-the-year-269688?utm_medium=article_native_share&utm_source=theconversation.com

**https://www.dailymail.co.uk/sciencetech/article-15408445/younger-person-unc-meaning-explained.html

…and lastly I promise, a last word before Christmas Day: treatonomics, also known as Little Treat Culture, describes the trend for affordable indulgences, small, emotionally satisfying purchases that offer ‘guilt-free joy’

THE FIRST FEW WORDS

– of 2025

Back in December last year I wrote a second opinion piece on words of the year for the Conversation. You can find it here… *

At the end of January this year the Lexis Podcast team kindly invited me to discuss some of those words and why – if – they were really significant. We also looked at new terms recorded in 2025 so far, making a first attempt to explain and assess them, and to wonder which if any of them might endure. Our discussion, which went on for 40 minutes, is here…

…and, from February, a little puzzle for you. Can you unscramble and reassemble these two-word novelties? (Thanks to simplewordcloud.com)

It’s now July, and my attempts to go on recording this year’s wholly new, or reworked and updated terms and expressions have been interrupted by the need to react to the news-cycle – to the sinister euphemisms, avoidances and untruths perpetrated by war criminals, would-be dictators and their servants in the media. Examples of their language have been added my glossary of toxic terminology and the updated version is here…

John Belgrove reminded me that in May Donald Trump bragged of coming up with a new word – ‘a good word’, but the word in question was ‘equalising’. I have managed nonetheless, with the help of other friends and contacts on Twitter, BlueSky, Instagram and Facebook, to gather a few more examples of lexical innovation, candidates for an end-of year survey in due course…

But I would very much welcome suggestions of other new words and phrases, ideally together with their meanings and comments on their usage in context. All donations will be credited and donors thanked.

*https://theconversation.com/most-words-of-the-year-dont-actually-tell-us-about-the-state-of-the-world-heres-what-id-pick-instead-246190

QUIET QUITTING, TWO-TIMING OR DOUBLEDATING?

A (nearly) new lexicon describes new attitudes to work

I spoke last week to Financial Times journalist Emma Jacobs about so-called ‘Polygamous Working‘, part of the new vocabulary of the workplace generated by younger employees still coming to terms with a post-pandemic work-life balance. Holding a second job is not necessarily illegal providing it is disclosed, but recent reports describe hundreds of public sector workers in the UK illicitly receiving multiple salaries from simultaneous jobs. When the idea of a polyamorous workplace first surfaced three or so years ago, some business gurus hailed it as a positive trend: “Polygamous careers are giving workers the opportunity to hone new skills, fully leverage their knowledge, and pursue numerous interests at once. The emphasis is on contributing to various projects and roles, as opposed to working exclusively with a specific employer.”

In this context new expressions like “quiet quitting” and “task masking” are gaining traction. They are, says writer and lexicographer Tony Thorne, “self-consciously coined and promoted like memes”, designed to go viral. Thorne thinks this suggests the young people using them are not lazy, but “more resistant to accepting traditional notions of work, workplaces and work etiquette”. Perhaps no surprise, given they grew up in the aftermath of Brexit and the pandemic.

Gen Z in particular have a different take on work-life balance and really on the nature of work itself I think. They approach these things as part of a wider matrix of lifestyle modes, (self-help and self actualisation and curating relationships) what they call ‘vibes’ and ‘aesthetics’ and performative behaviour. We can’t forget also that their behaviour even at work often reflects their pervasive use of irony, sarcasm and self-parody.

This is reflected in the terminology they have adopted of course. I think another aspect which hasn’t been discussed much is the fact that GenZ have not been conditioned by the sort of corporate culture, office culture or lingering work ethic that Gen X and millennials were conditioned by. Add to this the fact that they more than anyone have undergone the disruption caused by Brexit, the aftermath of austerity and the pandemic and so may be more resistant to accepting traditional notions of work, workplaces and work etiquette.

There is yet another way in which things are different for younger cohorts. They exist in a globalised online reality where trends in behaviour are not driven by ‘authorities’ or ‘professionals’ but by influencers and content creators chasing clicks and clout. New expressions are not just words or phrases which spread by word of mouth but may be self consciously coined and promoted like memes. They may not simply exist as sounds and spellings but also accompany images and soundtracks (as on TikTok). Linguists might call them ‘multimodal‘.

Neither the notions they describe or the terms themselves are completely new. Back in 2005* I reported ironic office slang such as ‘FaceTiming’, just putting in an appearance to suggest dedication to the job, ‘Sunlighting’ (like moonlighting), aka ‘Dual Jobbing‘, doing a quite different job one day a week. ‘WFH‘, ‘Remote Working‘, ‘Hybrid Working‘ – and ‘Side Hustles‘ – were later coinages prompted by enforced flexibility. The end of the pandemic saw the ‘Great Resignation‘ of 2021 as disillusioned workers supposedly abandoned unfulfilling careers en masse. Employers were encouraged to promote ‘Cross-Skilling‘, training staff to perform a wider range of functions, and ‘Job-Crafting‘, allowing employees to design their own roles.

Emma’s article with contributions from Bobby Duffy, director of the Policy Institute at King’s College London, is here…

https://www.ft.com/content/e3349ea5-50f7-447b-b466-750e038f706b

*From Shoot the Puppy -A survival guide to the curious jargon of modern life

Writing in the Conversation, John-Paul Byrne has more on the ‘quiet quitting ‘phenomenon…

The trend for ‘quiet’ and ‘soft’ quitting is a symptom of our deteriorating relationship with work

LANGUAGE AND LONGEVITY -1

Digital media enables language change and innovation – of course, but how much and for how long?

I spoke to Caitlin Talbot, Culture Researcher for the Economist magazine, who asked me about the effect of TikTok talk and the slang, catchphrases and viral puns invented by Gen Z. Caitlin wondered how many new terms were actually being added to the global conversation each year, and whether these novelties would last.

My own solo attempts to record new language and to understand and comment on its sources rely on fairly haphazard, old-fashioned techniques, so it’s not possible for me to quantify the lexical items, locutions, expressions and longer elements of discourse that I come across. The major dictionary publishers do have access to powerful and sophisticated electronic methods of scanning, scraping (‘aggregating’ as it should more properly be termed) raw linguistic data from across the internet. This material can be categorised to a certain extent and entered into giant databanks from which lexicographers can select the terms they periodically admit into published dictionaries.

Attempts to amass and analyse examples of language in use are nonetheless hampered by several considerations: the language in question is primarily in the form of text, rather than authentic speech, and the texts in question are largely recoverable from published sources and media platforms, only to a limited extent from personal messages. Tracking their use over time is possible, and the popularity of some usages can be subjected to frequency counts and represented on timelines, but private use and communications by local and specialist communities is far harder to assess. One of the more interesting challenges to the lexicographer is to predict which novel terms may become embedded in the national conversation and which drop out of use – some almost immediately and others over time. In fact my experience (since I began to collect slang in the 1980s) proves that it’s impossible to predict, let alone to speculate as to why this happens.

Caitlin’s article, with useful links, is here…(if it is paywalled for you, go to here *)

TikTok is changing how Gen Z speaks

In speculating about the number of new terms generated (and the playful, sometimes absurdist tendencies featuring on social media involve not only inventing new terms but reworking and re-purposing existing language like ‘demure’, ‘babygirl’, ‘millennial pause’, etc.) we can only fall back on subjective, anecdotal, incomplete accounts, even if these may be interesting and informative in their way…

TikTok Slang: The Exclusive Language of Gen Z (Study)

TikTok is full of made-up slang and trendbait | Vox

* TikTok is changing how Gen Z speaks

On social media new words spread far and fast

The illustration shows a playful evolution of speech bubble characters, progressing from a small, four-legged figure to a larger one riding a skateboard, against a bold red background
Illustration: Mark Long

Oct 21st 2024SavedShareGive

THE WORD “demure” is old—it describes the sort of modest lady Victorians esteemed—but it is freshly fashionable. There are some 800,000 posts on TikTok with the tag #demure. Youngsters today are using the word with lashings of irony, invoking it to describe everything from Saturn to sunset to New York City’s bin service.

TikTok is changing how young people talk. Other fusty words, such as “coquette”, are fashionable again. Colloquialisms are on the rise: members of Gen Z say “yapping” instead of “talking” and trim “delusional” to “delulu”. New words have also become popular. Take “skibidi”, a term popularised by a meme of an animated head singing in a toilet; it means “cool”, “bad” or “very”, depending on the context.

On social media words spread far and fast. At least 100 English words are produced, or given new meaning, on TikTok a year, reckons Tony Thorne, director of the Slang and New Language Archive at King’s College London. Some linguists think the platform is changing not just what youngsters are saying, but how they are saying it. A “TikTok accent”, which includes “uptalk”, an intonation that rises at the end of sentences, may be spreading.

The platform’s versatility encourages experimentation. Users can combine audio, text and video in a single post. That means words that sound especially satisfying can go viral, as well as those that are memorable in written form. Linguistic code has emerged, dubbed “algospeak”, to dodge content-moderation algorithms. It includes euphemisms (sex workers are called “accountants”), and misspellings (“seggs” instead of sex).

The mutation of language on TikTok is also due, in large part, to the age of its users. Most are 18-34 years old. That matters because “Young people are language innovators,” says Christian Ilbury, a linguist at the University of Edinburgh. For decades youngsters have created words to distinguish themselves from adults. On social media such neologisms find a big audience. Mr Ilbury describes this as “linguistic identity work”; parents have long called it attention-seeking.

The platform brings together fan groups and communities, from #kpopfans (people who like Korean pop music) to #booktokers (people who love reading). These groups create their own slang, says Adam Aleksic, a linguist and influencer. Some of it leaks into the mainstream. Other slang comes from specific groups: black people have innovated and spread hundreds of English words over the years, from “cool” to “tea” (gossip). Journalists and screenwriters popularise such words; now TikTokers do, too.

*For help in understanding the language and online mannerisms of TikTok and GenZ, I’m grateful to my daughter, Daisy Thorne Mrak*

DOCTORS OF SPIN

The New Language of New Britain – 25 Years On

I thought it might be interesting, even informative, to look back from our post-Brexit, post-COVID vantage point in early 2023 to a time before a culture of impunity had become embedded, a time when there still seemed to be a consensus across political persuasions that competence was a first requirement of whoever was elected to govern Britain, (but a time, too, in which there was a feeling among many that profound changes were overdue). In 1997 I made a series of programmes for BBC World Service Radio, looking at how emerging words and phrases seemed to embody novel attitudes on the part of the British. The broadcasts were aimed at listeners outside the UK, although at that time also accessible inside the territory.

The first in a series of short programmes looked at the language of New Labour, at perceptions of a closer relationship between its politicians and what is now called the mainstream media and at the role of the spin doctors (one of the very new formulations heard in those days) responsible for what is now called comms and messaging and for negotiating that rapprochement.

I was fortunate to be able to draw upon insights from Derek Draper, at that time one of New Labour’s highest placed political advisors and lobbyists, journalist and columnist Julia Hobsbawm and writer and critic Peter Bradshaw. Our conclusions were at that time revealing, I think, even if now the notions and the behaviour we were looking at and the terminology that accompanied them have become commonplace.

These recordings were lost for many years, and I am very grateful, both to my then-producer Colin Babb for recovering some of them, and to Urban Mrak who has managed to restore and re-record a small selection of the damaged tapes. The first of them can be accessed here, although the first few seconds during which we listened in the studio to reiterations of the ‘New Labour, New Britain’ mantra are missing…

https://www.podbean.com/player-v2/?i=wph5j-139127f-pb&from=pb6admin&share=1&download=1&rtl=0&fonts=Arial&skin=1&font-color=auto&logo_link=episode_page&btn-skin=7

In the following days I will add two more of these short recordings, dealing, respectively, with the idea that late-90s Britain was experiencing an upsurge in aggressive, selfish behaviour, typified by the new concept of ‘road rage‘, and an increase in female assertiveness caricatured as ‘girl power‘.

Derek Draper

Julia Hobsbawm

Peter Bradshaw

LANGUAGE, ‘AESTHETICS’ AND INNOVATION IN 2022 – THE ROLE OF GEN Z

Fads, Fashions, Lifestyles and Vibes – thirty years on

During 2022 I wrote several times about the new terminology that has been generated by younger generations’ (younger Millennials and so-called Gen Z or Zoomers) online celebration of an accelerated series of Fads, Fashions and Cults (the title of my book on the same topic published back in 1993). I was bemused, but not surprised that my articles and posts received little attention. Those over 40, even if active online or otherwise in touch with the wider culture, seem to pay no attention to what their children and grandchildren are saying, or perhaps just view their activities on social media as trivial, frivolous and ephemeral*. It’s slightly absurd that someone of my advanced age should be trying to record and comment on youth-based popular culture, but, just as back in the nineties, only a few fashionistas and influencers and a handful of style journalists manage to achieve any sort of critical perspective on the high-speed succession of poses, performances and pastiches that plays out on 21st century cyberspaces (and incidentally in teenagers’ bedrooms and college dorms too).

At the end of the year, however, I was asked to contribute to a major press review of these same phenomena, and discussed them with the MailOnline’s science reporter, Fiona Jackson. Fiona had picked up on recent mutations in slang and online jargon, in the novel use of emoji and punctuation, and changes, too, in the accents and intonations used on platforms such as TikTok – in particular the voice affectation known as ‘vocal fry.’

It’s interesting that Gen Z is seen as having a particularly exotic or impenetrable vocabulary, baffling and irritating parents, teachers, journalists and anyone too old to keep up. Inventing new words and changing the meanings of old ones, though, is something that each generation does (see UK millennials with their MLE – Multiethnic London English) and is a natural part of language. Accent is another essential component in curating and projecting one’s identity. ‘Vocal fry’ or ‘creaky voice’ first got noticed and was fiercely debated in the USA in 2015. The low, raspy growling voice tone favoured by female US celebrities has since been imitated by some younger people in the UK, and by British ‘influencers’ online, but not to the same extent. What I have noticed is not specifically vocal fry but something newer and more complex: a UK accent favoured by fashionable younger females which mixes a sort of high-pitched, lisping breathless ‘girly’ delivery with a lower-pitched drawl that can slide in and out of American intonations. Something like this is now prevalent, particularly on TikTok which is where Gen Z goes to influence and be influenced.

In the US now 63% of people aged 13 to 17 use TikTok weekly, a rate that now tops both Snapchat and Instagram. TikTok is also the go-to environment for the celebration of youth fads, fashions and lifestyle trends, not to mention the parodies, mash-ups, spoofs and in-jokes which are central to its video performances. Older people trying to keep up or simply to comprehend what is happening on TikTok or understand what Gen Z is saying and messaging should however beware: I have a suspicion, shared by a few other commentators, that many of the fads, fashions and trends they celebrate (they call them ‘vibes’ or ‘aesthetics’) are not really taken seriously at all by most of them, are passing fancies or simply spoofs perhaps designed to mock the tedious concerns of outdated millennials. Fashionable new ‘looks’ like so-called ‘goblin-mode’ which has, unusually, been noticed and publicised in the mainstream, have been appearing and disappearing on Gen Z platforms with a bewildering speed (see ‘cottagecore’, ‘blokecore’, ‘hag chic’, ‘frazzled English woman’, etc.).

The MailOnline article is here…

https://www.dailymail.co.uk/sciencetech/article-11541685/How-Generation-Z-changed-communicate.html

…and my articles from 2022 are here…

Gen Z, as they come of age and begin to access power and influence in mainstream society, will inevitably affect the way we collectively behave and of course communicate. But there is an interesting phenomenon that those like me who try to track slang and new language have to face up to. That is that it’s quite impossible to predict exactly how language is going change. No so-called linguistic authorities have ever been able to guess how technology and society is going to mutate, or how fast, or which aspects of human behaviour will come to predominate in the future – even in the near-future. Gen Z may settle down into family life and work and become distracted by adult responsibilities, just as we once-radical Boomers, muted, tortured Gen X and much misunderstood millennials have done before them. Or perhaps they will not, and will manage to realise the boomers’ dream of staying radical, innovative and young forever? How their destiny plays out will dictate what they say and how they say it (and they will have to find ways to negotiate their obsessions and describe their changing environments), but I, for one, don’t dare to hazard any more than that.

*She’s much younger than 40, but journalist Marie le Conte struck a contrarian note in the New Statesman, suggesting that we shouldn’t be interested in Gen Z’s predilections…

Its finger still on the pulse of the zeitgeist, the Mail followed up with a warning to older generations that Gen Z disapprove not only of their language and their emoji use, but of their gesturing too (unsurprisingly the hand-signals castigated are all part of my own sad repertoire)…

https://www.dailymail.co.uk/news/article-11627655/Generation-Z-reveal-hand-gestures-cool.html

Last summer the Daily Mash had issued another (spoof) warning to the middle-aged, this time of Gen Z‘s behaviour in the workplace…

https://www.thedailymash.co.uk/news/work/the-middle-aged-guide-to-fitting-in-with-gen-z-work-colleagues-20220704222915

At the end of January I talked to Karyn Hay of Radio New Zealand about Generation Zed (the preferred term in Wellington and Auckland), their language and online activities…

https://www.rnz.co.nz/national/programmes/nights/audio/2018875098/tony-thorne-gen-z-communication

In February 2023 King’s College London Faculty of Arts and Humanities, host to my Slang and New Language Archive, featured my activities in their Net Gains series…

https://www.kcl.ac.uk/is-tiktok-a-breeding-ground-for-a-mutation-of-culture

*For help in understanding the language and online mannerisms of TikTok and GenZ, I’m grateful to my daughter, Daisy Thorne Mrak*

DO TRY TO KEEP UP

Following fashions is an exhausting task. And has become more exhausting still.

I have been recording the fads, fashions, cults and trends that energise popular culture, and the labels by which they register themselves on our collective consciousness, for more than thirty years. With the advent of the Internet and messaging the lifestyle innovations, aesthetic novelties and personal badges of allegiance are nowadays free to go viral, go global, and in many cases to disappear, virtually instantaneously. I talked to Olive Pometsey of The Face magazine (itself an iconic vehicle for the propagation of new ideas and images) about the latest, accelerated, overheated iterations of micro and macro-identities competing on online platforms. The equally frenzied quality of much comment and analysis is perhaps conveyed by the notes I made before we spoke…

Olive’s excellent article is here…

A crowdsourced, online, free-for-all, 24/7 source of slang, catchphrases and new terminology is my friend Aaron Peckham‘s Urban Dictionary. As the Face article was going to press this was its phrase of the day…

vibe shift

Coined by trend forecaster Sean Monahan, a vibe shift describes the emergence of a “new era of cool.”

Fashion is a realm that experiences frequent vibe shifts, especially with the arrival of a new decade. Gone are the days when frosted tips and low-rise jeans and Abercrombie & Fitch were in.

We’re in the midst of a vibe shift right now with the widespread lifting of Covid-19 protocols and restrictions. We’re going out again and adapting in new ways to our environment; some will survive the shifting tides, and some won’t.

Yeah I’m in my vibe shift right now. You won’t catch me in the club now that things are opening back up again. I’m all about going to the Home Depot, renovating my home and hearthyknow? Once I tried topless gardening things changed a lot for me.

by bruhdisease April 24, 2022

Those once-thriving subjects, Cultural Studies and Media Studies, which I used to teach in the 1990s, are nowhere to be found in today’s educational landscape, and the cultural practices we used to analyse are these days ignored by most commentators, the subcultures (and microniches, hyperlocal communities) if they are mentioned at all are dismissed by older cohorts as trivial, frivolous and ephemeral. I doggedly persist, in solidarity with The Face, Wire, Dazed, i-D, TikTok, nanoinfluencers and microcelebrities, in finding them fascinating and significant.

Just a few days after the Face article appeared, the Mail Online announced the latest look for Summer 2022…

https://www.dailymail.co.uk/femail/article-10782439/Why-blokecore-set-biggest-trend-summer.html

And if you want a comprehensive list of currently trending aesthetic genres, it’s here…

https://aesthetics.fandom.com/wiki/Special:AllPages

A November update from the Guardian features one influential fashion website, and more of the latest terminology (‘auntwave‘)…

https://www.theguardian.com/fashion/2022/nov/09/blackbird-spyplane-newsletter-jonah-weiner-interview?CMP=share_btn_tw

…But then, in January 2023 Vice revealed the trend beyond all trends – (and beyond my understanding at first sight)…

https://www.vice.com/en/article/wxnmeq/corecore-tiktok-trend-explained

…In May Hugh Barnard alerted me to a Wiki register of aesthetics…

https://aesthetics.fandom.com/wiki/List_of_Aesthetics

2022 – THE STORY SO FAR

The themes of the year so far can perhaps be summarised by my hasty posts in passing, on Twitter and elsewhere, in which I considered the keywords trending in the UK’s political and media discourse during the last days of January and the first days of February…

Scurrilous

Rather late to the party – sorry, ‘gathering’ – today’s word is ‘scurrilous.’ Defined by Dr Samuel Johnson as ‘using such language as only the licence of a buffoon could warrant.’ In her resignation letter yesterday Downing Street Policy Chief Munira Mirza accused Boris Johnson of ‘scurrilous’ behaviour when he falsely linked Keir Starmer to the failure to bring paedophile Jimmy Savile to justice. The word first appeared in English in the early 1500s in the form ‘scurrile’, coarsely joking, from the Latin ‘scurrilis’, buffoonlike, itself from the noun ‘scurra’ denoting a fashionable loafer, idler, buffoon, said to be a loan word from Etruscan.

Glee

On 2/2/22, as #BorisJohnson and #jimmysavile jointly trended for the second day, the word ‘glee’ was ascribed to both. It denotes barely repressed mirth/hardly concealed febrile joy and I think describes the desperate glint of triumph in the eyes of the abuser who once again goes unpunished. ‘Glee’ was Old English ‘gliu’, ‘gliw’, ‘gleow’ – entertainment, jest, play, also music and mockery – probably from Proto-Germanic ‘*gleujam’ but its only close relation was the rare Old Norse word ‘gly’ joy. All these are related to Old Germanic ‘gl-‘ words with senses of shining, smooth, radiant, joyful and Celtic cognates such as welsh ‘gloywa’, shining. Dictionary definitions of ‘glee’ note another nuance or connotation (more technically ‘semantic component’) which is often present: ‘exultation deriving from one’s own good fortune or another’s misfortune.’

Image

Airfix nostalgia

As Airfix promoted their 2022 calendar (cover picture above), I was asked again to explain the notion of ‘Airfix nostalgia’, an expression which mocks the delusion whereby nativists, patriots and bigots, most of them under the age of 50, like to imagine that they were personally involved in WWII or the British Imperial project. The reference is to the Airfix plastic modelling kits of fighter planes and warships bought by parents and children in the 50s and assembled at home.

Fib

In among rancorous ongoing denunciations of lying by those in public office (see elsewhere on this site and in this list by Peter Oborne*) came a passing invocation of – or attempt at disculpation by reference to – the lesser offence of ‘fibbing’. A fib is a ‘trifling lie’ or ‘white lie’, so I’m not sure it’s quite the right term in the current context, but it’s from the 1580s, the verb from 100 years later. Its exact origin and first use are uncertain, but it probably began as a jocular version of ‘fable’, perhaps reduplicated as ‘fibble-fable’ and then abbreviated to its modern form.

Rhubarb

When accused of being complicit in the authorising of an airlift of dogs from Afghanistan, PM Boris Johnson described the allegation as ‘total rhubarb’. The colloquial borrowing of the word to mean incomprehensible chatter or nonsense may have its origin in theatrical circles (as noted by Mark Peters in 2015**): it is again a telling choice of words: dated, euphemistic (like ‘mince’ as a euphemism for sh**t which seems similarly to be part of Tory groupspeak), obscure in the sense of being class/age-sensitive, hence condescending.

Endemicity

A new and tendentious, contentious example of #coronaspeak was added to my glossaries on this site in January 2022. The seemingly neutral, technical term was in fact employed in attempts to convince the public that the pandemic was subsiding and the coronavirus morphing into a less lethal presence in the community. Epidemiologist Deepti Gurdasani noted perceptively that ‘Endemicity’ is the rebranding of ‘herd immunity’ by the same people who were repeatedly wrong about how close we’ve been to achieving herd immunity. They’re now moving to claiming we’ve reached endemicity, regardless of what the term actually means – just like they did before.’

Lawfare/lethal aid

As the promoter of Brexit Arron Banks sued investigative journalist Carole Cadwalladr and the US sent the first aid packages to Ukraine I added two key terms to the #weaponisedwords glossary on this site: #Lawfare, referring to vexatious litigation by a nation or individual, and ‘lethal aid’, a euphemism or (as lexicographer Jeremy Butterfield pointed out to me) a dysphemism for military assistance.

Languishing

Are you Languishing? - The Performance Room

In mid-January articles examined the effects of isolation and burnout after nearly two years of restrictions and confinement using a new characterisation of the condition***: ‘languish,’ from the 14th century, meaning to be feeble, listless, moribund or grieving, pining, is from Old French ‘languir,’ from Vulgar Latin ‘languire’ to be weak, faint, idle, from proto-IndoEuropean *'(s)leg’ the ancestor of ‘slack’, ‘lag’ and ‘lax’. ‘Anguish’ is unrelated.

The prospective and retrospective pathways to and from depravity are... |  Download Scientific Diagram

Depravity

Despite the blizzard of slurs and denigrations circulating on social media and in the mainstream press since 2019, some words have been conspicuous by their absence. One such began trending in the UK national conversation, and then only briefly, in mid-January. ‘Depravity’ in the sense of immorality, degeneracy was first recorded in English in 1641, not directly formed from the earlier verb ‘deprave’ (Old French ‘depraver’, pervert, accuse, from Latin ‘depravare’ distort, disfigure) but a version of the noun ‘pravity’ from Latin ‘pravitas’, crookedness, deformity, from ‘pravus’, crooked.

Guile

On January 7 my word of the day was ‘guile’ (first ascribed to the leader of HM Opposition, and then energetically disputed on social media: ‘…it took guile to convince so many on Labour’s left that he was the natural successor to Jeremy Corbyn’ –The Times) The noun, meaning cunning, artful ability to deceive and/or duplicity, was first recorded in the 12th century. It is from Old French ‘guile’ from Frankish ‘wigila’, ruse, from Proto-Germanic ‘*wihl’, ancestor of English wile(s), from Proto-IndoEuropean ‘*weik’, consecrated, holy.

*https://boris-johnson-lies.com/johnson-in-parliament

**https://slate.com/human-interest/2015/11/mark-peters-bullshit-word-of-the-day-rhubarb-is-a-tart-theatrical-term-for-bs.html

***https://theconversation.com/languishing-what-to-do-if-youre-feeling-restless-apathetic-or-empty-174994?utm_source=twitter&utm_medium=bylinetwitterbutton

THE OTHER ‘P-WORD’ – Postmodernism comes of age – again

Postmodernity is modernity without the hopes and dreams which made modernity bearable. it is a hydra-headed, decentred condition in which we get dragged along from pillow [sic] to post across a succession of reflected surfaces, drawn by the call of the wild signifier.” – Dick Hebdige, Hiding in the Light, 1988

Among the toxic terms listed in the glossary of weaponised words, elsewhere on this site*, is a term that has seemed contentious and which has been imperfectly understood since its first appearance in the late Sixties. I included the same word – Postmodernism – in my 1993 book Fads, Fashions and Cults, provocatively subtitled ‘The definitive guide to post(modern) culture.’ When my book, which was aimed at a popular, not a scholarly readership, was launched in Slovenia and featured on national television the Slovene philosopher and critical theorist Mladen Dolar dismissed it as atheoretical and trivial, two other resonant terms which I was not sure whether to resent or to celebrate at the time. An extract from the offending title follows…

Elsewhere on this site I have tried to follow the trajectory of woke**, another, rather different toxic buzzword now favoured by the same side, the opponents of BLM, eco-activism, ‘leftist’ attitudes, in the so-called culture wars that rage on despite the pandemic. In a perceptive review in the New Statesman this week William Davies sets out postmodernism’s trajectory, its recent reimaginings and reiterations by very different interest groups. His article, with his kind permission, is here…

To end with for now, another extract from my antique 1993 guide. I am still pondering the present and possible future of the second p-word, along with other characterisations of our era such as late-modern, techno-modern, post-industrial, post-capitalist and the tension between the post-individual and hyperindividualism, also thinking about the way in which critical positions which were significant for me – Situationism and McLuhanism, for instance – are today ignored or forgotten, and how more recent terms that I think encode important insights – third places, heteroglossia, superdiversity – remain marginal and under-examined. I will try to unpack these musings on these pages very soon…

Post-Modernism, which deals with the past like one huge antique supermarket, looks very relevant indeed. Pastiche and parody is just an uncomfortable transition to a time when period references will be used without any self-consciousness.” – Peter York, Style Wars, 1980

*https://language-and-innovation.com/2021/01/25/woke-not-woke/

**https://language-and-innovation.com/2018/08/23/a-glossary-of-skunked-terms-brexitspeak-and-the-toxic-terminology-of-populism/

Another review of Stuart Jeffries‘ title, this time by Terry Eagleton, subsequently appeared in the Guardianhttps://www.theguardian.com/books/2021/nov/10/everything-all-the-time-everywhere-by-stuart-jeffries-review-how-we-became-postmodern