Following fashions is an exhausting task. And has become more exhausting still.
I have been recording the fads, fashions, cults and trends that energise popular culture, and the labels by which they register themselves on our collective consciousness, for more than thirty years. With the advent of the Internet and messaging the lifestyle innovations, aesthetic novelties and personal badges of allegiance are nowadays free to go viral, go global, and in many cases to disappear, virtually instantaneously. I talked to Olive Pometsey of The Face magazine (itself an iconic vehicle for the propagation of new ideas and images) about the latest, accelerated, overheated iterations of micro and macro-identities competing on online platforms. The equally frenzied quality of much comment and analysis is perhaps conveyed by the notes I made before we spoke…
Olive’s excellent article is here…
A crowdsourced, online, free-for-all, 24/7 source of slang, catchphrases and new terminology is my friend Aaron Peckham‘s Urban Dictionary. As the Face article was going to press this was its phrase of the day…
Coined by trend forecaster Sean Monahan, a vibe shift describes the emergence of a “new era of cool.”
Fashion is a realm that experiences frequent vibe shifts, especially with the arrival of a new decade. Gone are the days when frosted tips and low-rise jeans and Abercrombie & Fitch were in.
We’re in the midst of a vibe shift right now with the widespread lifting of Covid-19 protocols and restrictions. We’re going out again and adapting in new ways to our environment; some will survive the shifting tides, and some won’t.
Yeah I’m in my vibe shift right now. You won’t catch me in the club now that things are opening back up again. I’m all about going to the Home Depot, renovating my home and hearth, yknow? Once I tried topless gardening things changed a lot for me.
Those once-thriving subjects, Cultural Studies and Media Studies, which I used to teach in the 1990s, are nowhere to be found in today’s educational landscape, and the cultural practices we used to analyse are these days ignored by most commentators, the subcultures (and microniches, hyperlocal communities) if they are mentioned at all are dismissed by older cohorts as trivial, frivolous and ephemeral. I doggedly persist, in solidarity with The Face, Wire, Dazed, i-D, TikTok, nanoinfluencers and microcelebrities, in finding them fascinating and significant.
Just a few days after the Face article appeared, the MailOnline announced the latest look for Summer 2022…
The themes of the year so far can perhaps be summarised by my hasty posts in passing, on Twitter and elsewhere, in which I considered the keywords trending in the UK’s political and media discourse during the last days of January and the first days of February…
Rather late to the party – sorry, ‘gathering’ – today’s word is ‘scurrilous.’ Defined by Dr Samuel Johnson as ‘using such language as only the licence of a buffoon could warrant.’ In her resignation letter yesterday Downing Street Policy Chief Munira Mirza accused Boris Johnson of ‘scurrilous’ behaviour when he falsely linked Keir Starmer to the failure to bring paedophile Jimmy Savile to justice. The word first appeared in English in the early 1500s in the form ‘scurrile’, coarsely joking, from the Latin ‘scurrilis’, buffoonlike, itself from the noun ‘scurra’ denoting a fashionable loafer, idler, buffoon, said to be a loan word from Etruscan.
On 2/2/22, as #BorisJohnson and #jimmysavile jointly trended for the second day, the word ‘glee’ was ascribed to both. It denotes barely repressed mirth/hardly concealed febrile joy and I think describes the desperate glint of triumph in the eyes of the abuser who once again goes unpunished. ‘Glee’ was Old English ‘gliu’, ‘gliw’, ‘gleow’ – entertainment, jest, play, also music and mockery – probably from Proto-Germanic ‘*gleujam’ but its only close relation was the rare Old Norse word ‘gly’ joy. All these are related to Old Germanic ‘gl-‘ words with senses of shining, smooth, radiant, joyful and Celtic cognates such as welsh ‘gloywa’, shining. Dictionary definitions of ‘glee’ note another nuance or connotation (more technically ‘semantic component’) which is often present: ‘exultation deriving from one’s own good fortune or another’s misfortune.’
As Airfix promoted their 2022 calendar (cover picture above), I was asked again to explain the notion of ‘Airfix nostalgia’, an expression which mocks the delusion whereby nativists, patriots and bigots, most of them under the age of 50, like to imagine that they were personally involved in WWII or the British Imperial project. The reference is to the Airfix plastic modelling kits of fighter planes and warships bought by parents and children in the 50s and assembled at home.
In among rancorous ongoing denunciations of lying by those in public office (see elsewhere on this site and in this list by Peter Oborne*) came a passing invocation of – or attempt at disculpation by reference to – the lesser offence of ‘fibbing’. A fib is a ‘trifling lie’ or ‘white lie’, so I’m not sure it’s quite the right term in the current context, but it’s from the 1580s, the verb from 100 years later. Its exact origin and first use are uncertain, but it probably began as a jocular version of ‘fable’, perhaps reduplicated as ‘fibble-fable’ and then abbreviated to its modern form.
When accused of being complicit in the authorising of an airlift of dogs from Afghanistan, PM Boris Johnson described the allegation as ‘total rhubarb’. The colloquial borrowing of the word to mean incomprehensible chatter or nonsense may have its origin in theatrical circles (as noted by Mark Peters in 2015**): it is again a telling choice of words: dated, euphemistic (like ‘mince’ as a euphemism for sh**t which seems similarly to be part of Tory groupspeak), obscure in the sense of being class/age-sensitive, hence condescending.
A new and tendentious, contentious example of #coronaspeak was added to my glossaries on this site in January 2022. The seemingly neutral, technical term was in fact employed in attempts to convince the public that the pandemic was subsiding and the coronavirus morphing into a less lethal presence in the community. Epidemiologist Deepti Gurdasani noted perceptively that ‘Endemicity’ is the rebranding of ‘herd immunity’ by the same people who were repeatedly wrong about how close we’ve been to achieving herd immunity. They’re now moving to claiming we’ve reached endemicity, regardless of what the term actually means – just like they did before.’
As the promoter of Brexit Arron Banks sued investigative journalist Carole Cadwalladr and the US sent the first aid packages to Ukraine I added two key terms to the #weaponisedwords glossary on this site: #Lawfare, referring to vexatious litigation by a nation or individual, and ‘lethal aid’, a euphemism or (as lexicographer Jeremy Butterfield pointed out to me) a dysphemism for military assistance.
In mid-January articles examined the effects of isolation and burnout after nearly two years of restrictions and confinement using a new characterisation of the condition***: ‘languish,’ from the 14th century, meaning to be feeble, listless, moribund or grieving, pining, is from Old French ‘languir,’ from Vulgar Latin ‘languire’ to be weak, faint, idle, from proto-IndoEuropean *'(s)leg’ the ancestor of ‘slack’, ‘lag’ and ‘lax’. ‘Anguish’ is unrelated.
Despite the blizzard of slurs and denigrations circulating on social media and in the mainstream press since 2019, some words have been conspicuous by their absence. One such began trending in the UK national conversation, and then only briefly, in mid-January. ‘Depravity’ in the sense of immorality, degeneracy was first recorded in English in 1641, not directly formed from the earlier verb ‘deprave’ (Old French ‘depraver’, pervert, accuse, from Latin ‘depravare’ distort, disfigure) but a version of the noun ‘pravity’ from Latin ‘pravitas’, crookedness, deformity, from ‘pravus’, crooked.
On January 7 my word of the day was ‘guile’ (first ascribed to the leader of HM Opposition, and then energetically disputed on social media: ‘…it took guile to convince so many on Labour’s left that he was the natural successor to Jeremy Corbyn’ –The Times) The noun, meaning cunning, artful ability to deceive and/or duplicity, was first recorded in the 12th century. It is from Old French ‘guile’ from Frankish ‘wigila’, ruse, from Proto-Germanic ‘*wihl’, ancestor of English wile(s), from Proto-IndoEuropean ‘*weik’, consecrated, holy.
“Postmodernity is modernity without the hopes and dreams which made modernity bearable. it is a hydra-headed, decentred condition in which we get dragged along from pillow [sic] to post across a succession of reflected surfaces, drawn by the call of the wild signifier.” – Dick Hebdige, Hiding in the Light, 1988
Among the toxic terms listed in the glossary of weaponised words, elsewhere on this site*, is a term that has seemed contentious and which has been imperfectly understood since its first appearance in the late Sixties. I included the same word – Postmodernism – in my 1993 book Fads, Fashions and Cults, provocatively subtitled ‘The definitive guide to post(modern) culture.’ When my book, which was aimed at a popular, not a scholarly readership, was launched in Slovenia and featured on national television the Slovene philosopher and critical theorist Mladen Dolar dismissed it as atheoretical and trivial, two other resonant terms which I was not sure whether to resent or to celebrate at the time. An extract from the offending title follows…
Elsewhere on this site I have tried to follow the trajectory of woke**, another, rather different toxic buzzword now favoured by the same side, the opponents of BLM, eco-activism, ‘leftist’ attitudes, in the so-called culture wars that rage on despite the pandemic. In a perceptive review in the New Statesman this week William Davies sets out postmodernism’s trajectory, its recent reimaginings and reiterations by very different interest groups. His article, with his kind permission, is here…
To end with for now, another extract from my antique 1993 guide. I am still pondering the present and possible future of the second p-word, along with other characterisations of our era such as late-modern, techno-modern, post-industrial, post-capitalist and the tension between the post-individual and hyperindividualism, also thinking about the way in which critical positions which were significant for me – Situationism and McLuhanism, for instance – are today ignored or forgotten, and how more recent terms that I think encode important insights – third places, heteroglossia, superdiversity – remain marginal and under-examined. I will try to unpack these musings on these pages very soon…
“Post-Modernism, which deals with the past like one huge antique supermarket, looks very relevant indeed. Pastiche and parody is just an uncomfortable transition to a time when period references will be used without any self-consciousness.” – Peter York, StyleWars, 1980
There are several articles on jargon elsewhere on this site, and in 2018 I wrote about the proliferation of acronyms and their effect on listeners and readers too (that article is here*). Now in 2021 the cult ‘appointment television’ crime series Line of Duty has reignited debate on the status of codes and abbreviations as a mainstay of officialese and the private, exclusive languages that both fascinate and intimidate the public. The long-running hit police drama The Bill is due to return to screens very soon, no doubt introducing civilians to some updated terminology and slang of its own.
In March I spoke to Amit Katwala, who was researching this topic for Wired magazine, and the resulting article is here, followed for any students, teachers – and fans of Line of Duty – by a list of links to sources of both real-life and fictional acronyms and discussion of them…
While the Sun satirises them, the Guardian has perceptively gone beyond the linguistic challenges and plot contortions in Line of Duty and detected underlying references to current political realities…
activism, slang and politics collide, and a slur goes viral
UK feature-writer Sirin Kale took to Twitter last week to voice a complaint heard often recently, particularly from the ‘left’ and ‘centre-left’: ‘I would really like it if people stopped using “anti-woke” and “woke” as lazy journalistic descriptors when they can’t be bothered to actually spell out what a person’s views are. Say what they believe and the reader can decide for ourselves what we think of it.’ In the ensuing conversation @yoyomorena was blunt: ‘The sooner we can understand ‘woke’ as the anti-black, racist code it has become, the sooner we can get back to normal lives.’ Yesterday, on the same platform, a query by Tom Whyman pointed up the way a once-proud self-ascription by the socially aware had fully transited to become the go-to pejorative for conservative journalists and politicians, fighting back, as they see it, against an array of enemies: ‘Is it me or have the right wing press in the past few weeks started using the word ‘woke’ as if it refers to an organised political tendency, as opposed to just a loosely arranged constellation of things they don’t like?’ As if to furnish instant corroboration a Telegraph headline of the same date announced…
Citizens advice service’ launches to help employees in woke workplaces
The organisation will provide help to ‘casualties of the culture wars’
London journalist Kate Ng had asked me about the same red-flag-buzzword last week and her subsequent piece in the Independent is here…
As it has morphed from positive to negative in its connotations, (by 2019 Urban Dictionary‘s top definitions were emphatically negative: ‘The act of being very pretentious about how much you care about a social issue’ and ‘Deluded or fake awareness’) woke has spawned elaborations along the way: woke-washing, by analogy with whitewashing and greenwashing, was coined to describe brands attempting to use, or at least proclaim, a concern for social justice as a marketing strategy; wokerati, woke-worthies and woke warriors dismiss critics of white privilege and social inequality, while Wokeahontas was invented in the US to define and mock a female enthusiast for native American rights.
The question that Kate and I had discussed briefly has not, I think, been raised before: must the victims of sneering and jeering by powerful opponents abandon their identity label, attempt somehow to reclaim it, or find a substitute for it? I canvassed an assortment of people, most of them it must be said not identifying as conservatives, on possible candidates to replace ‘woke’. Nobody suggested the words that progressives of my own generation once embraced; ‘radical’ or ‘liberationist’, but this is no surprise. The first now sounds ambiguous while the second was appropriated by neocons and conservatives in the US more than a decade ago. No real workable favourites emerged and no consensus was reached, but the formulations we considered are gathered in this wordcloud for what it’s worth…
An earlier article in the Guardian traces in some detail the trajectory that ‘woke’ has undergone, with useful comments on the controversies accompanying its mutation…
In March, after two months of articles in the conservative press excoriating the ‘woke agenda’ and its followers, came news, via the Sun, that steps were being taken to curb the influence of leftwing comedy…
In late April, I came across a Twitter thread by Joshua Adams which sets out perceptively and pithily the links between the word’s transitions and Black responses to it…
JOSHUA@JournoJoshua Hope folks realize that a part of the reason the Right pounced on “woke” and now use it as a meaningless catch-all pejorative is because folks on the Left stripped it from its context in the Black experience, and made it mean “excessive social awareness.” It didn’t mean that.
Just over one year on, and none too soon I feel, Guardian columnist Nesrine Malik wrote on the failure of progressives to rally, and the role of the Labour ‘Opposition’ in this…
The annual end-of-year competition by publishers, lexicographers and linguists to nominate a Word Of The Year, thereby excite debate and, just perhaps, sell some dictionaries into an exhausted and impoverished marketplace took on a new poignancy, if that’s the right word, in 2020. The usual pontificators and publicists set out their selections from among the cloud of neologisms and repurposings generated by COVID, Brexit and BLM. Oxford Dictionaries broke with tradition, having listed their contenders, to announce that no single term could do justice to the year – a sentiment I very much agree with.
The same roundup of 2020’s language novelties was taking place in other places. Here’s my friend Licia Corbolante‘s Italian perspective…
Elsewhere on this site are my own successive reports on #coronaspeak as it has developed and mutated since February. Some of my examples (in fact rather a lot of my examples) were featured in a late piece in the Independent…
For francophone friends here is a French perspective on the unprecedented conjunction of Brexit and COVID facing the UK. In it my collaborator RTL/RF1 correspondent Marie Billon also comments on Word Of The Year with a momentary intervention by me…
Much as I appreciate Licia’s and the Independent’s wordclouds, in signing off I couldn’t do better than gratefully reproduce the Guardian’s version, featuring the terms chosen by its readers to epitomise this plague year…
…oh, and by the way, my word of the year, for what it’s worth, is vaccine.
On the last day of the year (and, though few have noticed, of the decade) I was given, by Euronews TV‘s Good Morning Europe programme one more chance to pontificate on the subject…
In 1821 the poet Shelley claimed that poets were – are – ‘the unacknowledged legislators of the world.’ I would not for a moment dispute that, but would add others to the list of unsung heroes, essential to our cultural wellbeing but toiling in obscurity and anonymity. Lexicographers, despite Dr Johnson‘s dismissal of us as ‘harmless drudges’, translators, interpreters, editors all deserve the gratitude of everyone who reads, perhaps even deserve a metaphorical moment in the sun.
I was given another chance to venture into the late summer sunshine by translation specialist and editor Isabella Massardo who asked me about life as a drudge and about other topical issues...
I was also interviewed by Marie Billon, UK correspondent for RTL and RFI, about the latest British ‘portmanteau’ acronyms and jargon, now attempting to describe the co-occurrence of the pandemic and the final stages of the Brexit process (my contribution, partly in rusty French, is at 14 minutes in)…
There are other hitherto little-known or unknown linguists – teachers, students, language enthusiasts among them – who also deserve our attention. One such, Sameer Merali, interviewed another such – Zobia, a real life user of youth slang – and me for his SLANGuage podcast series…
In October I took part in a debate on current language issues, hosted by Cumberland House. The discussion ranged across the language of ethnicity, diversity and inclusion, the language of youth and the notion of ‘political correctness’ and the policing of comedy and creativity…
To return to the poor lexicographer’s standing, or lack of it, an eminent practitioner of the craft, Jeremy Butterfield, sent this resonant quote on the subject…
“Dictionary-making, while it obviously demands high scholarly qualifications, is commonly regarded as the graveyard of academic careers, and it is precisely those who have what it takes to whom we would be most loath to commend such an undertaking.” – Prof. W. Atkinson (1902-1992), Glasgow University 1961
Ironically, the self-isolation I have been practising for the last seven months did not mean that I was without work. Periods of WFH alternated with forays into an empty city. Youth crime subsided at first but did not disappear during the pandemic: importantly for me the gathering and analysis of evidence and preparations for trials involving gang violence continued, and I continued to help defence teams and prosecutors to interpret the language used in messaging and Drill lyrics generated by suspects living in gang environments (as described in earlier posts on this site). In April I wrote an article for the Magistrates Association about the relationships between language, youth and crime*
During my time in quarantine I continued to record and comment on the language of the pandemic itself as well as the toxic terminology of populist politics and racism. At the beginning of September the team at LexisPodcast gave me a fresh opportunity to talk about these topics (my comments are in the second half of the recording)…
I had time, too, to write a profile of the humble, enigmatic London outsider artist, known only as Albert, for Raw Vision magazine…
‘Bad language’ and why you should really try to keep up
Studies have shown that the language of the court can be intimidating and perplexing for some of those who pass through it. We naturally hope that all of those involved in legal proceedings have sufficient command of a language in common to conduct their business successfully. There are times, however, when language barriers become apparent and it becomes necessary to interpret, to translate – foreign tongues used by other nationalities of course – but also new and unfamiliar language originating in our own communities.
Language is something that we tend to take for granted; it’s a facility that every human possesses and uses constantly. In the workplace we have to depend on a shared understanding of language, whether formal, legalistic or conversational. Professional linguists, however, see language differently and distinguish not only between informal, conversational speech and formal or technical language, but between a ‘dialect’ – the language of a region, a ‘sociolect’ – the language of a particular group such as a specific profession, ethnic group, age-group or social class, and even an ‘idiolect’, the words, phrases and turns of speech favoured by a single individual.
The closer we look at the language people are using, the more potential there is for misunderstanding. There is the problem of keeping abreast of rapid changes – of learning new terms, making sense of popular entertainment catchphrases and reality TV references, for example (‘Love Island’ springs to mind). Perhaps the problem is most acute when it’s the language of another generation. Parents, teachers, police officers, too, struggle to make sense of the latest playground slang, gamers’ terminology and the bizarre expressions uttered by music fans, fashionistas and YouTube stars. Abbreviations used in texting and on social media – YOLO, FOMO, SMH (‘you only live once’, ‘fear of missing out’, ‘shaking my head’) can also be baffling for older observers – not surprisingly because this sort of language is not designed to be understood by outsiders. Insiders use slang as a badge of identity to show that they belong to a particular group, equally it is used to exclude the people they don’t want to associate with; the old, the boring, the unfashionable and the unglamorous. Many users of slang, though, are surprisingly sensitive to what linguists call ‘appropriacy’ – matching their choice of language to the social situation – and wouldn’t employ a highly informal style in a formal setting such as a court. Problems arise when evidence involves language recorded in very different contexts.
If you struggle to understand the teenagers and young people around you when they call their schoolfriend a ‘durkboi’ or a ‘wasteman’ (both mean useless male) and try to cadge some ‘p’s’, ‘gwop’ or ‘Lizzies’ (all slang for money), you are not alone. There is a shared slang vocabulary that has established itself throughout the UK, often replacing colourful older usages (such as rhyming slang: ‘once a week’, a synonym of ‘beak’ or magistrate has disappeared) or local dialect. Popular words include ‘piff’, ‘peng’, ‘dench’, ‘gully’, all used to express admiration, ‘bare’ meaning many (as in ‘bare feds’ or ‘bare jakes‘, lots of police), ‘bait’ meaning obvious, ‘bruv’ and ‘fam’ denoting one’s friends or group. ‘Chirpsin’, ‘linkin’ and ‘lipsin’ refer to flirting, dating and kissing respectively.
New terms are being coined all the time because novelty is what gives the words their edgy, progressive quality, but, contrary to what many people assume, slang doesn’t fall out of use for years, it just moves from an older to a younger cohort; as it’s abandoned by the most self-consciously ‘cool’ it is picked up by the latecomers. A few parents and some teachers have managed to learn some of these terms, but trying to use them will inevitably provoke ridicule. In a 2017 survey only 4% of parents were able to successfully translate messaging slang, while 65% tried but repeatedly failed or misunderstood.
Slang, whether used covertly or out in the open, is a feature of all societies and languages and of all age-groups, too. It’s well established that those engaged in criminal activity, lawlessness or antisocial behaviour develop their own secret languages in order to communicate privately and to prevent outsiders from understanding these communications. Teenagers and young adults likewise develop their own slangs and restricted terminologies and often include vocabulary coined by gang members and criminals because it seems glamorous and daring. In the US and the UK highly informal youth-based dialects have arisen and the terminology in question is also used in music lyrics and on social media. The language of US rap and hip-hop music and UK–based varieties such as Grime or Drill music mixes AfricanCaribbean influences, especially Jamaican ‘patois’, with local colloquial speech and will be familiar to many young people, even those who are not engaged in antisocial or criminal activity. This kind of language is very rarely picked up by mainstream media, is not normally recorded in standard dictionaries and is difficult for linguists to collect. I do so by monitoring online messaging and online discussions among slang enthusiasts or slang users, examining music lyrics and, most importantly, by interviewing slang users themselves (as slang is still more a spoken than written variety) and asking them to give or send me examples of language used by them and their peers. Slang is not deficient language; it performs its functions efficiently in conveying meaning. However, because it is an underground, alternative code it is not subject to rules and authorities. This can often result in the same slang term having multiple meanings (hood, for example can refer to a criminal ‘hoodlum’ or to the neighbourhood in which they operate) and in meanings varying to some extent between one group of users and another. It also means that (because they are based on speech and not on written sources) the spellings of slang terms may vary and may be used inconsistently.
I have been collecting the slangs of adults and of younger speakers operating in all sorts of contexts, publishing a succession of dictionaries and articles over the years and teaching and broadcasting about these and other ‘nonstandard’ and controversial areas of language. As a linguist I became fascinated by a kind of language that, although exotic, anti-social, irreverent and frequently offensive is technically as complex and as creative as poetry or literature. It’s only by deciphering and understanding this sort of language – or rather these languages – that we can hope to enter the world of teenage cliques, young-adult in-groups and gangs, to come to make sense of their rituals and obsessions, their thoughts and feelings.
For more than a decade, and increasingly over the last five years I have been helping the police forces who are trying to control street crime and the lawyers who are defending those accused (nearly all of them still in their teens or early twenties). My task as a language analyst and an expert witness is to translate and comment on the slang terminology found on confiscated mobile phones, obtained by surveillance and electronic intercepts, or used in the course of live interviews. I’ve found that the officers in question and the legal representatives are dedicated, unprejudiced, painstaking and privately distressed by what they witness day-to-day. They may become familiar with the exotic, shocking language they are exposed to, but they require an expert objectively to interpret and assess the written or recorded evidence they work with, if necessary, too, an expert who can stand in court and testify on their or their clients’ behalf.
In looking at recordings of gang member’s conversations, for example, it’s crucial to know that a ‘burner’ or a ‘mash’ is a handgun; ‘dotty’ means shotgun, ‘Rambo’,‘ramsay’, ‘cutter’, ‘shank’ or ‘nank’ is knife. When looking at jottings in a teenager’s notebook or listening to a hardcore Drill track recorded by a gang associate it’s essential to identify ‘trap’ as a term for selling drugs or the location where it takes place, ‘plug’ as a drug source, ‘dip’ as stab, ‘op’ as enemy, ‘duppy’ as kill, ‘dasheen’ as run away. The same words, catchphrases and slogans are shared across London and into other UK centres: the same gang culture with its obsession with status and respect, its territorial feuding and its violent tendencies seems to apply everywhere.
Nobody expects the average adult, even if an educated, articulate professional to be fluent either in the language of innocent teenagers or the criminal codes used by gang members. Where, then, can a legal professional or law enforcer go in order to get help with slang and street language? Standard published dictionaries do not offer much assistance, even dictionaries specialising in slang do not usually manage to keep up to date and to define and explain the latest terms. Magazine features purporting to explain what millennials and Generation Z are saying are invariably frivolous and inaccurate. One valuable resource is the online Urban Dictionary (www.urbandictionary.com) a collection of language posted on the internet by real people. Its entries are up to date and usually authentic, but more than half of the expressions on the site originate in the USA and some of the posts are private jokes or local nicknames. There is a small dictionary of the language of rappers and gangsters on my own website (https://language-and-innovation.com/2018/04/19/a-drill-dictionary/), and I can answer general slang enquiries at The King’s College Archive if contacted at email@example.com.
– Jon Birch, channelling Turing and repurposing the Enigma machine
The UK government’s handling of the information transfer required in a national emergency has differed significantly from the strategies employed in other states. While Donald Trump has used the White House ‘pressers’ to expound a bewildering sequence of personal claims, accusations and commentaries, and Angela Merkel has favoured occasional official announcements via mainstream and social media, the government at Westminster has relied on daily televised briefings to keep the public informed of progress in combatting the pandemic and to advise on regulations and desirable behaviour.
After more than two months there has been a chance to reflect on the official recommendations and diktats and to assess their consistence and credibility. It is not clear exactly who is responsible for the drafting of messages or the invention of rallying cries and slogans. The ‘comms’ (communications, including information dissemination and public relations) team probably consists of activists involved in the Brexit Vote Leave campaign, ‘spads’ (unelected special advisors to ministers and the cabinet), spin-doctors and civil service speechwriters from relevant departments, (oversight by the GCS – Government Communication Service – is unconfirmed) *. With an admixture of improvisations by the prime minister and cabinet members, the UK comms have been, in the view of many, a disaster.**
The details, including key statistics, have changed and mutated (at the end of June the two-metre social distancing rule was replaced by Boris Johnson’s advice to switch to ‘one metre plus’), the tactical positions adopted have pivoted and stalled, the advice has often been bewildering or contradictory. Underlying themes may have shown more consistency, but consistency can describe a dependency on metaphors which may be unhelpful or confusing – above all the reframing of attempts to contain and overcome the virus as a ‘war’, with ‘heroes’, ‘non-combatants’ and hapless, tragic victims*** – the virus itself personified as an ‘invisible mugger’ who can be ‘wrestled to the floor’ by ‘have a go’ heroism.
With no other way of influencing events experts and non-specialists have taken to social media to critique and mock the successive claims. Professor Elena Semino declared herself ‘puzzled that the UK Prime Minister keeps referring to his government’s covid-related policies as ‘putting our arms around the public’, adding ‘Embodied simulation would be uncomfortable at the best of times, but now?!?’ Manchester Professor of Government Colin Talbot countered a succession of official claims on Twitter:
We need more testing. We’ll do 100,000 tests a day. You’re failing to do that. We’ll do 200,000 tests a day. We need to track and trace. We’ll have an app to do that. It not working We’ll set up a service to do that You haven’t
We’ll set up a world beating…
It is not only the verbal cues and rhetorical devices that have been deployed to manipulate, to confuse and to evade, but the visual signals, displays and symbology used, consciously or not, to influence and convince.****
– Alex Andreou, on the ‘Stay Alert’ slogan
In a short interview last week I offered my own take on the evolution of covid-related language (as detailed in my two previous posts on this site) and a duty for linguists to become involved in scrutinising, clarifying and where necessary criticising the content of the present infodemic…
As was the case in the national conversation on Brexit the transmission and reception of official messages has been complicated by the role of some MSM (mainstream media) representatives, derided by their critics as ‘client journalists’, ‘courtier journalists’ and ‘stenographers’, in uncritically passing on information, seeming actively to endorse or promote the government line and failing to hold obfuscators or outright liars to account. This will be the subject of an upcoming article on this site.
*** linguists, among them my colleagues at King’s College London, have now begun to analyse the deeper implications of the figurative language employed in official discourse. I will be posting their findings once they become available. Here is one such report, from an Australian perspective…
A perhaps minor example of injudicious choice of words, and conflicting nuances of meaning and connotation, in July 2020. The bilateral travel agreements between states opening borders after lockdown were described by the UK government as air bridges. This term had until now more usually referred to a covered passage by which travellers can pass from an airport building to an aircraft. In more difficult times it had denoted a connection by air between locations divided by sea or by foreign occupation. It is just possible, too, that the phrase might prompt memories of the very expensive, ultimately abandoned ‘garden bridge’ proposed by PM Boris Johnson for the Thames in London, or even the fantasies alluded to by ‘castles in the air’. In the event two different lists of permitted connections were published by the government leading to angry confusion on the part of travellers, airlines and the tourist industry. Led I think by the Foreign Office, from July 3rd official messaging quietly began to substitute the more literal designation international travel corridors.
On July 13 the government launched a new publicity campaign designed to inform businesses and the public on how travel will change after Brexit. Their latest gnomic slogan ‘Check, Change, Go’ and jargon formulations such as ‘field force team’ (for one-to-one telephone consultations) provoked widespread disbelief and mockery on social media, and puzzled consternation from exporters, importers and others. The spoof newspaper the Daily Mash commented (rudely and irreverently)…
Later the same day erstwhile Tory-supporting Daily Mailjournalist Dan Hodges tweeted: ‘Got to be honest, I’ve no idea what Government guidance is on anything any more. Masks. Distancing. Numbers of friends you can meet. When and where you can meet them. Going back to work. None of it. Clear Ministers have basically given up on trying to agree a coherent line.’
Philip Seargeant of the Open University, with whom I have collaborated, has written here on the contradiction between populist narratives and the kind of communications required to manage a crisis such as the pandemic…
…in September I was going to update this page with comments on the latest government initiatives, but Imogen West-Knights beat me to it with this Guardian piece (which mentions the ludicrously named ‘Op Moonshot’ project)…
Pivoting and reassessments, rumours of upcoming changes and irregular official announcements continued through the autumn into the winter. Having introduced a system of three tiered categories of local restrictions the government announced a relaxing over the five days of Christmas festivities, then on 19 December leaks via obscure social media accounts suggested the placing of London into a new Tier 4, prompting irreverent comment on Twitter…
From Jonathan Nunn: “imagine inventing a tier system that divides the entire spectrum of conceivable events into three distinct categories, only to make a new tier to describe the unforeseen way you’ve fucked it”
From Piers Morgan: “We’re now at the stage of this pandemic where it’s safe to assume with 100% certainty that whatever Boris ‘U-turn’ Johnson promises about anything actually means the complete opposite will happen.”
From Becca Magnus: “Ah the good old days of waiting for press conferences while obsessively refreshing Twitter. Takes me back all those years ago to March.”
The new stipulations meant that in London and the South East four different Covid restriction policies had been imposed in 4 weeks…
In January 2021, after more shifts and a last-minute volte-face, a new ‘tier 5’ nationwide lockdown was imposed. The Prime Minister’s briefings announcing this and other reverses and innovations were mocked in posts circulating on social media…
Also in January 2021 theGuardian offered a rare insight into the personalities involved, the prevailing ethos and the strategies pursued by the UK government in their attempts to manage communications…
In February 2021 this video (I’m not sure of the exact provenance) dramatising the government’s pivoting and conflicting advice was circulating on social media…
In February 2021 there was much debate, on Twitter and elsewhere, of the government’s roadmap out of lockdown, of what exactly a roadmap is and how it might differ from a plan. Roadmaps (the most influential probably being Donald Rumsfeld’s pathway out of the Middle East imbroglios in 2003) are used in corporate strategy, usually as statements of a series of achievements to be aimed for, without waystage dates or details, but that is not the point: ‘roadmap’ is a buzzword evoking a way ahead, a potential route and an intention to travel, all reassuring for those who are lost, adrift or stalled.
Many specialists and members of the public, too, were aghast at the government’s rhetoric around the notion of ‘Freedom Day’, a more or less complete, and overnight relaxation of protective restrictions proposed for July 19. The consistency of the chosen keywords characteristically began to unravel, as Professor Alice Roberts noted on July 11, ‘What does this actually mean? Is vigilant this year’s “alert”? How does vigilance help protect against an airborne virus when a government is not recommending and supporting effective mitigations…’ and Guardian journalist Sirin Kale commented two days later (quoted with her permission), ‘I see the government is trying to row back their Freedom Day messaging at the 11th hour just 2 weeks after senior ministers briefed they wouldn’t be wearing masks indoors any more. You’d think they’d have learned the dangers of conflicting messages after the Xmas fiasco but nope’
In September 2021, following revelations by government aide Dominic Cummings of his employers’ vacillation and incompetence, a second ousted advisor, Lee Cain, broke silence to excoriate the teams working on communications during the pandemic:
In the autumn of 2021 the public became aware of a ‘Plan B’, supposedly to be implemented in the event of a new surge (which was already, some said, happening). The exact details of this plan were not specified in any official communications and the press and public were left to speculate. A few new restrictions were introduced in late November, perhaps prompted by concern at still rising infection rates in schools and elsewhere, though ventilation in schools was not among them, then in the second week of December, as the Omicron variant spread to general alarm, Plans ‘C’ and ‘D’ implying successively stricter moves towards a lockdown were mooted. On 12 December emergency measures (presumed to be a version of Plan B) focusing on encouraging the takeup of booster shots were announced. On Twitter the next morning Russ Jones commented, ‘Plan B was drawn up 5 months ago. That’s how long they’ve had to plan for it. They gave the NHS 4 hours warning that they’d need to do 1 million tests a day, the booking website crashed cos nobody thought to upgrade it, and we ran out of lateral flow tests within 3 hours.’
The second part of my Lockdown Lexicon, Covidictionary, Glossary of Coronacoinages
In trying to make sense of our new circumstances, under lockdown, in social isolation or distancing, we must come to terms with an array of new language, some of it unfamiliar and difficult to process, some pre-existing but deployed in new ways. Many of us, though, are empowering ourselves by inventing and exchanging our own expressions, some of which have already escaped the confines of the family or the virtual work group.
I listed in my last post some of the scientific and technical terms which have moved into everyday usage. Those can seem intimidating – for good reasons – but most have been readily understood.
This time I’m looking at the language that homeworkers and locked-down friends, families and individuals, in some cases journalists too, in English-speaking areas have coined to fill the gaps in the official narratives and to find ways of expressing concepts that simply didn’t apply a few weeks ago. This includes nicknames, jargon, slang, abbreviations, puns and recent catchphrases and clichés.
I have tried to categorise the terms: again, some have become familiar by now while others may remain mysterious to many. For the moment this is a work in progress – an ongoing project to track the language of the crisis and to operate a linguistic ‘rapid response’ in gathering data.
Although it is a first draft, I thought it important to publish the list now (you can find more on many of these expressions, which won’t appear in standard dictionaries for some time, simply by Googling) and to appeal for anyone reading it to send me new terms, either to this website or to Twitter @tonythorne007. As the list grows I will thank and credit as many contributors as I can.
These are the new expressions, in no particular order, but divided roughly according to theme or topic (there are some terms – isocosm, meaning the contracted reality we are now living in – is one, which could fit under several headings)…
Describing the new realities
Anthropause – the hiatus in human activities occasioned by the pandemic, seen in terms of its effects on nature, wildlife, etc.
Coronaverse (Guardian) – the now prevailing socio-economic order
Quarantimes – a hashtag or label for the prevailing circumstances under lockdown due to the coronavirus pandemic
#Coronatimes – a hashtag on Instagram and Twitter: the period we are presently living through
BCV, B.C – (the period) before corona(virus)
Common invisible enemy (NATO) – virus as a sinister threat to the collectivity
Coronapocalypse – the effects of coronavirus framed as catastrophe
Radical uncertainty – doubts and uncertainty around decision-making in an unknowable future (title of a work by John Kay and Mervyn King)
Viral anxiety (New Statesman) – fear and uncertainty, sometimes excessive, due to the COVID-19 outbreak and its ramifications
Disinformation pandemic – the spread of fake news and false theories
Infodemic – the accelerated spread of disinformation
The coronopticon (Economist) – the notion of a national or global system of surveillance and control
Biosurveillance – monitoring the occurrence of contagion in a population
Security hygiene – methods intended to counter online scams, frauds and misuse of AI
Digital vigilance – raising awareness of and guarding against cybercrime and fraudulent claims
#coronanoia – paranoia induced by conditions obtaining in the pandemic
Caremongering(Canada and India) – organised acts of kindness and propagation of good news by volunteers
Armchair virologist – an unqualified self-styled expert on viral spread dispensing explanations and/or advice
Coronasplaining – purporting to explain aspects of the coronavirus-induced crisis, particularly to those who understand it better than the explainer
Coronaspiracy theories – conspiracy theories circulating as a result of the spread of COVID-19
Pancession – a pandemic-associated widespread economic recession
Disaster capitalism – profiting, profiteering and exploitation in conditions of local and global crisis
Disaster altruism – acts of benevolence in response to local and global crisis
#lockdowners – individuals coping with life in conditions of isolation
Wobble room – a safe physical space designated for the use of those experiencing psychological distress
Corona warriors (India) – frontline professionals, also known as covid-19 warriors, working to control the pandemic
Covexit – an exit strategy permitting relaxing of confinement and economic recovery following coronavirus-related restrictions
Second wave – a resurgence in the number of cases of infection following the relaxation of initial containment procedures
Corona crunch – the dramatic impact of the pandemic on e.g university income, investment returns
Post-normal science – instances where crucial socioeconomic decisions must be made despite uncertainty as to the relevant scientific facts
Contagion chivalry (New York Times) – an act or acts of selflessness during confinement
Coronacoaster – successive feelings of elation and despair experienced under conditions of confinement
#coronaclickbait – marketing messages or invitations to read information playing on COVID-19 fears
Loxit – the process of exiting from lockdown impositions
Loxino – lockdown exit in name only: an only apparent or partial transition
Circuit-breakers – halting an exit from lockdown by closing re-opened venues or ceasing re-started activities
#unlockdown – the process of relaxing or ending social and physical restrictions, or the period following their ending; equivalent to, or translation of the French déconfinement
Coronaphobia (Daily Mail) – fear experienced by the public at the prospect of having to return to work, send children back to school, use public transport, etc.
Bubble – a social group, a small number of family members and/or friends or teachers and students permitted to interact while wider social constraints continue, also a geographical zone within which travel and trade is permitted
Coronawashing – corporations or individuals taking advantage of the pandemic to promote their altruism, philanthropy and achievements
Cleanliness theatre/er – conspicuously thorough cleaning of hotels, restaurants, etc., intended to reassure customers: if in hospitals and public places it is known as hygiene theatre/er
Vaccine nationalism – competing to discover and produce an antivirus vaccine (benefitting from prestige thus acquired) and potentially then restricting availability to one’s own citizens
Air bridge – a travel corridor between two or more states allowing passage without quarantine. In July 2020, amid confusion, official messaging began to substitute the phrase ‘international travel corridors’
Scarring – long term negative effects resulting from initial harm suffered during social and/or economic upheaval
Security theater (American) – measures that make individuals feel safer without necessarily actually protecting them: public temperature measuring and airport security procedures are examples
Lockstalgia (Times) – the notion that we may look back fondly upon the period of confinement
Clandestine barbers – hairdressers operating illicitly before being allowed to reopen after lockdown
Decompression – the release of inhibitions and surge in misbehaviour expected following the opening of UK pubs and restaurants on 4 July 2020
Safecation – a holiday in a destination thought to be safe while the pandemic continues elsewhere
Wet pubs (Irish) – pubs selling only drinks and not food, so the last to be allowed to open after lockdown
#casedemic – the suggestion that governments are misleadingly using case numbers rather than more meaningful indices in order to implement unnecessary restrictions in what is actually a waning pandemic
Tech-celeration – during 2020 the pandemic accelerated the adoption of many technological behaviours, from video-conferencing and online shopping to remote working and distance learning
Parklet – an extension of a city pavement to provide additional outdoor seating or leisure space when social distancing is enforced and indoor spaces are subject to restrictions
Risk normalisation – a relaxing of vigilance and compliance with regulations by a public now becoming used to pandemic conditions, observed in November 2020 in the UK
Vaccine hesitancy – a reluctance to take, or fear of the consequences of taking the coronavirus vaccine once available (e.g in the UK from December 2020)
Corona-compromised – (of an event) called off, postponed or abandoned due to the ongoing threat of the virus
Twindemic – a posited scenario in which an epidemic, such as COVID, is accompanied by an outbreak of a second infectious disease, such as human or non-human influenza
Pandemicide – gross negligence or deliberate strategy leading to widespread loss of life during the pandemic, a charge levelled at Donald Trump in a September 2020 publication
Coronasomnia (Washington Post) – sleeplessness as a result of anxiety related to the coronavirus pandemic
Coronaversary – the anniversary, in mid-March 2021, of the first tangible reactions to, and realisation of the impact of COVID-19 infections
Vaccine bounce (New Statesman) – the upswing in approval ratings for the UK government following public perceptions of a successful vaccination programme
Re-entry syndrome – the stresses accompanying adjusting to emergence from lockdown
Scariant – a virus mutation or variant which is promoted as being alarming without adequate evidence
Jab-fest – a frantic launch of a large-scale vaccination programme as in India in April 2021
Surge-jabbing – an intensification of a vaccination programme to deal with a highly contagious new variant, as in the UK in May 20121
Variant of concern – a new and more dangerous virus strain
Exit wave – a resurgence in COVID infections predicted to follow an ending of restrictions, of the kind planned for July 19 2021 in the UK
Immunity debt – the phenomenon whereby cases of other infectious diseases, such as norovirus, increase more than usual once protective measures against COVID are removed.
Breakthrough infections – cases in which individuals become infected despite having been vaccinated
Fauxvid – symptoms of malaise mistaken for COVID
NOVID – a common cold whose symptoms mimic those of COVID
PPSD – ‘post-pandemic stress disorder’, a condition promoted by psychotherapist Owen O’Kane in the summer of 2021
Flurona – a rare combined infection of influenza and COVID, recorded in Israel in December 2021
Long social distancing – the phenomenon whereby anti-pandemic precautions continue to be practised by some after the pandemic seems to have subsided
Tripledemic – the possible scenario, for the winter of 2022, in which health services may be faced by COVID, seasonal flu and additional respiratory infections
Rona, Lady Rona, Miss Rona, roni, rone – the coronavirus personified/familiarised
The rona – the coronavirus
The ‘vid – coronavirus
The pandy – the global pandemic, (by Autumn 2020 sometimes in the form panny-D)
The pando (Australian) – the coronavirus pandemic
nCoV – the coronavirus in technical designation or shorthand
Boomer remover – the coronavirus viewed as a phenomenon resulting in the decimation of the babyboomer demographic
Nightingales – first used as a nickname for those singing or performing morale-boosting music from balconies, in gardens, later abandoned when the Nightingale emergency hospitals were opened (or rather, announced but not opened) across the UK
Long-haulers – recovered victims of the virus who suffer long-term after-effects
Locky D – lockdown familiarised
Rat-lickers – those refusing to wear a mask (from the idea that potential victims of the bubonic plague licked rats to ward off infection)
Vaccine-hunters(CNN) – desperate individuals who, rather than wait for invitation to be vaccinated, stalk a pharmacy, hospital or other vaccination site in the hope of obtaining a leftover dose
Innoculati – the fortunate individuals who have already been vaccinated
Halfcinated – having received the first of two vaccine doses
Strollout (Australia) – the rollout of anti-virus vaccination, perceived as being too slow
Nosers – mask wearers who negate its effect by leaving their nose uncovered
Miley Cyrus (UK rhyming slang) – coronavirus
Covidiot – a person behaving irresponsibly in conditions of containment
Morona – a person behaving stupidly because of or during the coronavirus outbreak
Coronalusional – suffering from disordered thinking as a result of or during the COVID-19 crisis
Sanny (Australian) – hand sanitiser
Iso (Australian) – (self-) isolation
Isobar (Australian) – a home bar stocked, displayed and/or depleted in confinement
Isodesk (Australian) – a workplace improvised or used in confinement
Coronacation – cessation of study or work due to the pandemic, viewed as a holiday
Corona break – a period of confinement envisaged as a short holiday
Drivecation – a holiday, typically in a motorhome, in one’s own driveway
Hamsterkaufing – stockpiling and/or hoarding (adapted from German)
Coronaspeck – extra girth resulting from overeating in confinement
The COVID 19(lbs) (American) – extra body weight accrued during quarantine
Coroanacuts – haircuts carried out at home, especially when less than successful
De-roning – attempting to remove traces of coronavirus by cleaning/disinfecting items that have recently entered the home
Zumped –‘dumped’ by a partner via videolink or otherwise online
Ronavation – renovation or refurbishment during lockdown, an Instragram hashtag
Coronacranky – short-tempered as a result of enduring lockdown
Flu bro (American) – a male coronavirus denier, from their assertion ‘It’s just the flu, bro.’
Quarandating (Canadian) – using cellular dating apps to meet people and go on virtual dates through platforms such as FaceTime
Zoombie – someone incapacitated by too much screen time, or a malicious disruptor of a videoconference
Quarantanning – sun bathing or using tanning equipment during confinement
Quaran-stream – binge-watch TV series, movies while enduring lockdown
Smizing – smiling with the eyes, as when wearing a facemask (a term coined by US celebrity Tyra Banks in 2009)
Spendemic – a dramatic increase in online shopping by those confined during the coronavirus crisis
Coronasshole – first applied in March 2020 to US panic buyers, then in June to US citizens refusing to wear masks. In July the synonym #maskhole began to trend on social media
Spreadneck (American) – an ignorant and/or stubborn anti-vaxxer
Maskulinity – a macho refusal to wear a face covering
Furlough Merlot – a red wine assuaging the anxiety of lockdown and WFH
Lockdown locks – long and /or unruly hair following months without cutting or styling
Blursday – an undifferentiated day or date due to uncertainty after long confinement and isolation
Airgasm – the intense pleasurable feeling experienced when able to remove a mask and breathe freely again
Vaxinista – someone who flaunts the fact that they have been vaccinated as if a fashion statement
Vaccine sommelier – a person delaying vaccination until they can choose their preferred brand of vaccine
Pinged – advised by the NHS phone app to self-isolate
Pandemic pants(Australian) – track-suit bottoms worn while locked down or WFH
Nerd immunity – the notion, based on studies reported in February 2021, that those wearing glasses are less susceptible to COVID infection
Corona classic – the original strain of infection rather than a later variant
Partygate – the scandal surrounding allegations that those in authority flouted their own restrictions by holding illicit celebrations and gatherings
Homeworking and teleconferencing
WFH, wfh – working from home
Productivity ninja – a stress-free, purposeful and high-achieving worker (title of work by Graham Allcott)
Covidpreneurs (Irish Times) – individuals or businesses succeeding in thriving and innovating in a pandemic environment
Zoombombing – hijacking and/or interrupting videoconferencing on the Zoom platform
Slackers – remote workers using the Slack groupworking application(s)
Virtual backgrounding** – adjusting one’s visible décor for videoconferencing
Videofurbishing** – enhancing one’s décor prior to videoconferencing
Zoom room – part of one’s home kept clean and inviting for use as videocalling background
Quarantini – a martini mixed and consumed in conditions of confinement
Locktail hour – a time allotted to consumption of cocktails while isolating
Upperwear – clothing selected for display above the waist only
Telecommutercore (Guardian) – casual clothing selected for use when videoconferencing and/or home-based working
Infits – outfits worn in conditions of confinement
Quaransheen** – a shiny nose and/or forehead visible while engaged in videoconferencing
Zoomlift** – the cosmetic surgery supposedly required as soon as obligatory online interaction ends
Coronaviva – an oral examination or thesis defence taken online during lockdown
Quaranteams – groups forming and performing – music or competing in quizzes for example – together virtually during lockdown
Quaranqueens – a woman excelling during lockdown, particularly one excessively cleaning and tidying
Quarantrolls – individuals sending malicious online messages in conditions of and/or referring to quarantine
Quarantunes – music produced and/or performed under lockdown
Quaranzine – a magazine produced under lockdown
Coronalit – literature produced during/inspired by the pandemic
Corona-fi – fiction or science-fiction produced during/inspired by the pandemic
Zoom mullet – a hairstyle developed in lockdown which is ‘camera-ready’ (presentable to a webcam) at front and sides and dishevelled at the rear
#isobaking – home-baking in confinement and/or exchanging recipes: a hashtag on TikTok and Instagram
Zoomitzvah (Jewish Chronicle) – a bar mitzvah celebrated via video app in confinement
Homeference – a virtual conference that participants can attend remotely
Zoomed out – exhausted and/or disoriented after spending too much time in videoconferences
Zoom fatigue – a draining of energy resulting from the unusual stresses involved in interactions in virtual meetings
The wipe-away – the high-visibility handwaving that indicates the person is leaving a virtual meeting
Toxic productivity – the unfair expectation that professionals, creatives and others should be able to stay productive, even achieve more during adverse situations such as the Covid-19 pandemic
Uberise – to emulate Uber in moving to a system whereby employees decide which hours of the day they will plug in under the work from home model during the pandemic
The elephant in the Zoom – an unmentioned presence or unacknowledged issue in an online meeting, or an elephant themed background or video
Desk disco – defined by translator and copywriter Ian Winick as ‘taking a few minutes out to boogie on down at your desk’
Hate-wear (New York Times) – clothing items, usually unfashionable, possibly also uncomfortable, worn in confinement for their utility rather than their style
Sadwear (Esquire) – ‘clothes that make us feel better when we’re sad, specifically born out of the existential ennui of lockdown’
Apocalypse beard (Guardian) – uncontrolled facial hair that can double as a face-warmer
Hybrid working – a combination of working remotely and on-site
WFA – working from anywhere. ‘It also used to be called telecommuting – that’s an example of how language changes over time, says Tracey Fritcher, principal strategist of employee experience at ServiceNow.’ Their useful glossary, published by the Guardian, is here****
Pandemic posture – ‘slouching, slumping and hunching’, the unhealthy effects of 18 months of working at home or in unstructured environments
Legacy hand – a hand raised to ask a question in a virtual discussion and the hand is not subsequently lowered, leading to confusion
Coronials – The generation born after December 2020 as a result of the enforced quarantining of their parents due to the COVID-19 pandemic
Gen(eration) C – in 2018 designated young ‘connected consumers’, now may refer to young people coming of age since the onset of the coronavirus crisis
Quaranteens – the generation who will become teenagers in 2033 -4
Elbump – an elbow contact in place of handshaking or other physical greeting
Coronadodge – swerving to avoid passers-by to comply with distance restrictions
Couple-spreading – couples permitted under regulations to walk together taking up excessive space in public places
Covid waltz – manoeuvring to avoid close contact with passers-by while distance restrictions are in place
Loopholing (South African) – exploiting imprecisions or allowances in distancing restrictions in order to travel
Overreaching – enforcing crisis-related regulations too zealously
Yob-dobbing – reporting someone’s antisocial behaviour to authorities
Ronadobbing (Australian) – informing on those contravening crisis-related restrictions
Coronasnitching ** – informing on those contravening crisis-related restrictions
Covidobbing** – informing on those contravening crisis-related restrictions
Coronagrass** – a person who informs on those contravening crisis-related restrictions
Curtain-twitching – peering at and/or spying on neighbours
Corona-shaming (New York Times) – publicly criticising those, particularly celebrities, who have infringed public health regulations
Masklessness – wearing no face-covering, in US often as a gesture of defiance and/or disbelief in standard pandemic narratives and official advice
Whack-a-mole – a piecemeal response to a major problem, such as ad hoc local lockdowns in the context of a second wave of infection
Cohorting – imposed grouping of health care workers and others, for example teachers and students working together or prisoners and guards, who are potentially susceptible to viral infection
Covid marshals – officials sent to public locations to enforce new UK social distancing rules from September 2020
Lockdown light – used in Germany and elsewhere in October 2020 to describe a set of restrictions on movement and behaviour that falls short of a full lockdown
Tier 4 – an upgrading of the UK’s three-tier pandemic management system of graduated local lockdowns to a national lockdown, envisaged from November 2020
Mockdown – a term trending in November 2020 and again in January 2021 indicating a lockdown that is insufficiently enforced and/or widely disregarded
‘You know how Gen Z are using ‘cornteen’ as a playful misspelling of ‘quarantine’? This is now reflected in the emoji spelling teen.’
In Spain and Italy the combination 👑🦠 is used, as ‘corona’ is their word for crown
Recently trending terms
The new normal
Behind the curve
The Before Time(s)
*Quote: “When some idiot second guesses a specialist, e.g. when a cartoonist pronounces on epidemiology lessons: to stay in your lane you must know your lane”
**These are terms which have been proposed in online discussions but which may not yet have embedded themselves in the national conversation
*** From forensic linguist Professor Tim Grant; “following the science” There’s no such thing as “the science”. Scientific conclusions are often subtle and slippery. This phrase is being used to avoid responsibility by those taking political decisions. It’s the job of scientists to question, to disagree, to propose alternative explanations, alternative conclusions, to bring to the fore additional evidence that hasn’t been noticed. It’s the job of politicians to weigh this mess of conflictual evidence and make decisions. This decision making is hard and requires taking responsibility. Using “following the science” as cover, is spin doctoring of the worst kind. It’s cowardly, distancing, its-not-my-fault playing politics with this appalling crisis. It’s a failure of political leadership.
In July 2020 the New Yorker published its own guide to coronaspeak. While the content is amusing, I will not be adding these terms to my glossary until I’m sure they are in circulation among users other than journalists…