SLANG AT THE END OF SUMMER

Teen talk continues to baffle older cohorts, but as autumn approaches the vibes shift – and Tiktok identities evolve…

In mid-August I talked to Mary McCarthy about the ever-changing patterns of youth language, and, with her kind permission, Mary’s article for the Irish Independent follows…

No cap, sigma and rizz? You’ll need more than Google Translate for teen talk now

Parents are supposed to be bemused by the slang words their children use, but the new summer vocab in our house has me totally flummoxed. This is particularly so with the younger two lads – eight and 11 – who walk around saying nonsense words like “sigma”, “no cap” “Skibidi Toilet” and “gyat” all the time.

I don’t mind them having in-jokes, and it’s nice to see them falling around laughing – I’ll take that over sullen moods any day. But what are they laughing about?

Are they being kind? I can see the pleasure of getting the giggles over absurd stuff. I used to have this thing with a school friend where we would say repeatedly “The dog is dead” in a Northern Ireland accent – no idea why. But there is so much coming at them now online. How can I know they won’t soak up the wrong messages? The Andrew Tate alpha-male rubbish, for example.

This week I hired my Gen Z 16-year-old to help me decode what his brothers were saying, and he pocketed his €5 before unhelpfully telling me that “it’s just little kids saying random, mental stuff”.

“It’s the internet, it’s TikTok language,” he said. But they don’t have TikTok, I reminded him. YouTube shorts are the same and they have a lot of that, he told me darkly.

So I asked the lads themselves, and they were fairly keen to enlighten me, which was reassur­ing. “No cap” means no lying, “sigma” just means cool (no Andrew Tate alpha-male link, thank goodness) and rizz is “charisma”.

My 11-year-old elaborated. “So, this would be a chat-up line like, ‘Are you from Tennessee? Because you’re the only ten I see’.” I’m unsure what to say. They refused to explain “gyat”, so I looked it up later.

It mostly seems fine. They’re getting it from pals and YouTube shorts, which I will limit more now. But what I’m most baffled about is the Skibidi Toilet YouTube show, and why they call everything Skibidi for no reason.

The show has amassed over 65 billion views over the last year, and I can’t see any pull factor. It’s about toilets with human heads engaged in a war with people who have CCTV cameras for heads, all set in a dystopian landscape. Apparently, there will be a TV show and a movie. I had a headache watching it after 30 seconds.

Youth slang can spread very quickly these days via online platforms and messaging

It’s everywhere. We were on holiday in Kerry a few weeks ago and had a few hours to kill in Kenmare, so we visited the Kenmare Stone Circle, which was erected some time between 2000 and 500 BC. If you clip a wish at the Hawthorn Fairy Tree, it comes true. That’s according to the man working there, who handed us a piece of paper and a pen.

Being my nosy self, I immediately started reading other people’s wishes, and among the pleas for health, happiness and planning permission there were lots of Skibidi.

“Sigma, sigma on the wall, who is the Skibiest of them all?” one card read.

“Desidere che i cani diventine Skibidy Toilet,” read another, which Google translate told me was “Wish that dogs become Skibidy toilets” in Italian. So it’s not just my children larking around. I’m sure it’s all just a silly phase, perhaps the same as my own “the dog is dead”.

Tony Thorne, director of the Slang and New Language Archive at King’s College London, said young people have always created their own language to keep outsiders like parents and teachers out. It just happens that there’s more around today.

“This language innovation, as linguists call it, used to take place in private spaces and only sometimes spread further – if, for example, the language was used in music or movies or TV comedies,” he said.

“Youth slang can spread very quickly these days via online platforms and messaging and so can become global. Terms often coined in the US rapidly move into the Anglosphere. We see that in the huge network of English speakers who converse excitedly in ‘mid-Atlantic’ accents.”

Thorne recommends the guide to teenage slang on the Gabb.com website. I soon discovered that “gyat” is a way to express admiration, usually for a woman’s backside. So I nipped that one in the bud.

It is a habit for parents and the older generation to laugh at teenagers for speaking in a frivolous way

Once you start researching the origins of these words, it gets interesting. According to a recent Forbes article on how Gen Z language is changing the workplace, to “slay” – which is something my 13-year-old daughter says, as in “You slayed that lasagne, Mammy” – means “high praise” and originated in black and LGBTQ+ communities before gaining popularity on TikTok.

I can’t remember using much slang as a teen, apart from the many violent descriptions we had for being drunk, among them flutered, slaughtered, battered and trollied.

My cousin would visit from Canada, and she loved hearing those terms. Today, though, there’s no difference between what a 15-year-old in Dublin and a 15-year-old in Toronto is exposed to, and they’re the more creative for this. After all, the way we learn to speak is from listening to other people, so we probably don’t really need to worry much about the slang.

Kevin Barry, former professor of English at the University of Galway, said that while adults can see it as foolish, there’s a wisdom to the newly minted words and phrases.

“It is a habit for parents and the older generation to laugh at teenagers for speaking in a frivolous way – to the adults it makes no sense. What they are seeing is the frontier of language change, which is a creative Wild West,” he said.

There’s no point trying to keep up. New slang will be coined as fast as I learn. We can’t police it. The only thing to do is role-model IRL (in real life) what it is to be a nice person. To not shout, to be kind, to make time for the children. To let them know you have high expectations for their behaviour by having high expectations for your own – no cap.

The dominance of memes and viral posts from the USA celebrating a brat summer was challenged in late August by a TikTok injunction to ‘be demure and mindful‘ in all one’s actions and representations. Alternative and mainstream media jumped quickly aboard the accelerating bandwagon – and Ellie Bramley of the Guardian asked me to comment…

Demure‘ is a seemingly prim and dated adjective, used recently only by rueful babyboomers and tabloid journalists, for whom it is code for ‘not completely undressed’ when describing female celebrities attending film festivals, tottering along red carpets and catwalks. In drag queen and ‘ballroom LGBT‘ circles, though, it has long featured as a self-mocking keyword when urging the outrageous, usually ironically and teasingly, to behave with modesty and decorum. It is in this spirit that ‘fierce divas’ and other influencers have relaunched the term, along with ‘mindful‘ in its older sense (before the advent of self-seeking ‘mindfulness’) of considerate, respectful and cautious. The Guardian piece is here…

It’s very easy to dismiss GenZ and TikTok fads as shallow, ephemeral provocations, unworthy of the attention of rational adults. Easy, too, to deride aged babyboomers like me who record them and attempt to analyse the thinking behind them. But as Ellie herself remarked, a keyword like ‘demure’, inasfar as it isn’t just an absurdist gesture, can not only signify a genuine shift in self-awareness on the part of a few influential online individuals, but can prompt reflection and even changes in behaviour among a much larger segment of the population.

With that in mind, from Laura Pitcher, here’s Dazed‘s perceptive take on the word of the moment…

https://www.dazeddigital.com/life-culture/article/64378/1/demure-mindful-tiktok-owns-an-internet-buzzword

In September I was interviewed by Mary Ugbodaga about a slang acronym in use in Nigeria…

WSG meaning: what does the acronym mean and how to respond – Legit.ng



SLANGS IN CONTENTION

Chronocentric confusion as youth cohorts clash

It’s my responsibility, despite my very advanced age and despite the linguistic distractions from war crimes abroad and political meltdown at home, to try to keep track of the latest slang. For some time Gen Z, the population group born between 1997 and 2010, has been torchbearer for the zeitgeist, via TikTok, Instagram and YouTube, promoting such novelties as influencer-talk and its accelerated succession of fads and looks known as aesthetics or vibes (search this site with those keywords for more on all of these).

Now, in early May, help arrives in the form of a diatribe by 21 year-old LA-based singer-songwriter Allegra Miles, calling out aging millennials for their use of dated terminology and urging them to update themselves with Gen Z’s newest catchphrases and slogans. Allegra’s translations attracted the attention of the mainstream media in Australia and the UK and you can read them here…

https://www.dailymail.co.uk/femail/real-life/article-13386193/Gen-Z-woman-tells-millennials-stop-saying-old-phrases-slang-vibe-game-slay-YOLO.html

But Allegra’s generation are no longer the youngest on the block, and I’m curious as to how Gen Alpha – those born between 2010 and 2024 – will modify existing language and generate their own novelties. Tiktok influencer Nicole Pellegrino comments here…

Unfortunately, attempts by parents and teachers to get to grips with their students’ new ways of expressing themselves are embarrassingly inept, if well-meaning. Witness this glossary of terms, one of several ‘guides’ published this year, that is actually a ragbag of well-worn language items favoured by younger millennials and Gen Z…

https://www.classpoint.io/blog/gen-alpha-slang-for-teachers

I’ll continue, from my distant vantage point, to investigate, but my post is, then, an appeal, to any members of Gen Alpha (or their siblings, classmates, neighbours) who bother with online blogs or antique social media platforms, to send me samples of their favourite expressions. I’ll add these to my databases and write about them in due course.

In fairness, I should also list one of several similar articles published recently, again by the Daily Mail in this case, but whose source (the Curry’s electronic retail group) is perhaps not exactly representative of the age-group it describes…

https://www.dailymail.co.uk/femail/article-13341497/slang-makes-old.html

*For help in understanding the language and online mannerisms of TikTok and GenZ and Gen Alpha, I’m especially grateful to my daughter, Daisy Thorne Mrak*

Long January

First language updates from 2024

I have written several times on this site about new language and novel forms of expression generated by Generation Z and about how evolving attitudes, fashions and social behaviour among younger cohorts translate into a multimodal mix of verbal and visual on platforms such as TikTok. I have argued that older generations should not ignore or deride the unfamiliar and often baffling messaging practised by ‘the youth’, but try to understand and engage with it. During the slow, fraught, trying first weeks of 2024 the UK’s mainstream media has for the first time begun to pay some attention to the new language appearing online and on the street.

Earlier in the month my friend, Financial Times journalist Emma Jacobs, wrote about intergenerational language differences and resulting misunderstandings in the workplace. Her article, which quotes me, is here…

https://www.ft.com/content/b73d81c0-b4b8-40f9-b0e4-8f97a1701d0b

More recently the BBC focused on the changes in accents and vocal affectations associated with online influencers and new media platforms…

https://www.bbc.com/future/article/20240123-what-tiktok-voice-sounds-like-internet-influencer

Dr Christian Ilbury, quoted in that article, added this caveat subsequently: “it’s just HRTs + memetic discourse styles which keep the audience engaged (linked to platform capitalism) not a *new accent*”. Christian had previously helped to explain the latest incarnations of the once taboo c-word

For Dazed magazine Jess Bacon looked back at the many successive incarnations of the ‘girl’ featuring on media platforms during 2023…

2023: The year of the girl | Dazed

The Guardian meanwhile valiantly attempted to help its readers interpret the latest catchphrases and slang…

https://www.theguardian.com/lifeandstyle/2024/jan/24/so-babygirl-its-the-new-gen-z-term-of-endearment-but-what-does-it-mean?CMP=share_btn_tw

While the Daily Mail sent its reporters on to the streets to discover whether well-established slang terms were understood by members of the public…

https://www.dailymail.co.uk/news/article-12994057/So-Gen-Z-slang-know-MailOnline-visits-streets-London-Solihull-Sunderland-ask-millennials-boomers-know-real-meaning-terms-like-peng-bare-beef.html

In distressing contrast, the news cycle has been dominated throughout the month of January, in fact since October last year, by far less frivolous concerns. The Israeli-Palestinian conflict in a very different way has generated language (‘administrative detention’, ‘the other team’, ‘educide’, ‘nakba 2’) – or recycled older terminology (‘ethnic cleansing’, ‘demilitarization’, ‘collateral’) – which is controversial and which demands analysis. While recording the language of Donald Trump, of Brexit and of the Covid pandemic, and once again, while tracking the atrocities taking place today, I have been conscious of distortion, untruths, avoidance and manipulations practised both by the participants in the conflict, by their allies or sponsors, and by those who should be reporting on it objectively and, where possible, impartially. It is by scrutinising their language and treating public and media discourse critically, by exposing bad faith and countering falsehood that linguists can make some small contribution to the global conversation taking place.

Linguists have begun to discuss the ways in which facts and opinions are being presented to the public and to unpack the assumptions and covert intentions of those controlling, or attempting to control the narratives in question…

https://newlinesmag.com/argument/language-is-a-powerful-weapon-in-the-israel-palestine-conflict/

For my part I am collecting new examples of contentious language relating to the middle eastern crises and adding them to my existing glossary of weaponised words and toxic terminology on this website. I would be very grateful for contributions from readers and will acknowledge these in upcoming posts.

X-COMMUNICATION

…OR X-TERMINATION?

Twitter – a space I value greatly and make use of to keep abreast of cultural, social, political controversies, to exchange facetious remarks and gossip, and, above all, to keep in touch with linguists, writers, influencers, anonymous wits across the virtual globe, has of course been a-buzz with the news that its owner, would-be tech-bro, multi-billionaire Elon Musk, has rebranded the platform as ‘X’.

In ‘linguistic’ terms the X sign is already overburdened with signification – in other words it has an ‘excess’ of potential meanings, so is a very odd choice for a brand in that many of those meanings have negative connotations or connotations of absence, erasure, taboo, cancellation, prohibition, etc, etc. Among the only well-known positive ones are kisses, the marking of the spot on a treasure map and the Christian chi-ro symbol ( ⳩).

Although it can evoke mystery or anonymity, the many meanings of ‘X’ veer strongly towards the antipathetic: the cancellation mark, X-rated, unknown values, in superstition and mysticism death, danger, endings. In branding(!), as it depicts a generic version of the product being promoted—as in “Brand X”—the unidentified product deprecated as inferior to the named brand; it can serve like the asterix in replacing key letters in taboo words, in demographics Generation X is the ill-defined, cohort, adrift and stranded between boomers and millennials. It can suggest the scene of the crime, the sniper’s crosshairs, if multiplied it can describe the strength of strong liquor or moonshine, it can imitate crossed fingers or a puckered or defiant closed mouth. All these and more potential senses of the sign make it both risky and confusing as a solo identifier. Musk’s declared notion that the sign will also remind us of our ‘imperfections’ is putting it very mildly indeed (and who wishes to be reminded of their imperfections every time they log on?). Geeks, nerds, ‘edgelords’ and tech-bros (and nepo-/man-babies too), as we have seen in the case of other dominant brands, have their own , touchingly ingenuous ideas of what is mysterious, evocative, triggering or inspiring. They also have the means to inflict these insights on the wider, often more engaged, more discerning online community…

I spoke to Clare Thorp of BBC Culture about the linguistic implications of the rebranding and Clare’s article is here…

https://www.bbc.com/culture/article/20230728-twitters-rebrand-why-x-could-be-the-most-powerful-letter-in-english

The reaction of the World Wildlife Fund: the German text reads ‘Protect our wildlife before it is too late’

The reactions to the imposition of the new symbol by tweeters/tweeple/the twitterati (what should we call them now?), at least those who inhabit my corner of the platform, has been overwhelmingly negative, hostile and dismissive. Just a very few tech-bros, would-be influencers, crypto-enthusiasts have sympathised with Musk’s declared attempt to re-present the site as a multi-purpose, multimodal platform including new facilities such as banking, investment, dating(?). I have put together a checklist of articles commenting on all aspects of the venture, focusing especially on the symbolism and semiotics of the X itself. A small selection is here..

https://www.theweek.in/news/biz-tech/2023/07/24/a-brief-history-of-twitter-logo-and-xcom-as-musk-gears-up-to-free-the-bird.html

https://www.theguardian.com/commentisfree/2023/jul/29/will-rebranding-twitter-give-elon-musk-the-x-factor-i-wouldnt-bank-on-it?CMP=share_btn_tw

https://apnews.com/article/twitter-tweet-elon-musk-x-c1c3871e9bef60aa0a4c1a40129c155a

https://www.theguardian.com/commentisfree/2023/jul/28/the-guardian-view-on-twitters-rebranding-x-marks-an-everything-or-nothing-gamble?CMP=share_btn_tw

https://www.wionews.com/technology/explained-why-is-elon-musk-so-obsessed-with-the-letter-x-619050

On 30 July came news of a tagline or slogan designed to accompany ex-Twitter’s new visual identity. The phrase being promoted is ‘Blaze Your Glory’. @SmoothDunk’s response to this was a visual one:

…Other users of the site are fighting back, finding ways to delete or mask the ‘X’ trademark and restore their cherished bird symbol:

I talked to Jim Mora at Radio New Zealand on the same subject on August 4th:

https://www.rnz.co.nz/national/programmes/sunday/audio/2018901451/tony-thorne-what-to-make-of-the-letter-x

…And, as if to confirm my misgivings about the choice of letter, the Guardian reported on August 8th: ‘Ministers have opened a new vaccine research centre in the UK where scientists will work on preparing for “disease X”, the next potential pandemic pathogen.’

DOCTORS OF SPIN

The New Language of New Britain – 25 Years On

I thought it might be interesting, even informative, to look back from our post-Brexit, post-COVID vantage point in early 2023 to a time before a culture of impunity had become embedded, a time when there still seemed to be a consensus across political persuasions that competence was a first requirement of whoever was elected to govern Britain, (but a time, too, in which there was a feeling among many that profound changes were overdue). In 1997 I made a series of programmes for BBC World Service Radio, looking at how emerging words and phrases seemed to embody novel attitudes on the part of the British. The broadcasts were aimed at listeners outside the UK, although at that time also accessible inside the territory.

The first in a series of short programmes looked at the language of New Labour, at perceptions of a closer relationship between its politicians and what is now called the mainstream media and at the role of the spin doctors (one of the very new formulations heard in those days) responsible for what is now called comms and messaging and for negotiating that rapprochement.

I was fortunate to be able to draw upon insights from Derek Draper, at that time one of New Labour’s highest placed political advisors and lobbyists, journalist and columnist Julia Hobsbawm and writer and critic Peter Bradshaw. Our conclusions were at that time revealing, I think, even if now the notions and the behaviour we were looking at and the terminology that accompanied them have become commonplace.

These recordings were lost for many years, and I am very grateful, both to my then-producer Colin Babb for recovering some of them, and to Urban Mrak who has managed to restore and re-record a small selection of the damaged tapes. The first of them can be accessed here, although the first few seconds during which we listened in the studio to reiterations of the ‘New Labour, New Britain’ mantra are missing…

https://www.podbean.com/player-v2/?i=wph5j-139127f-pb&from=pb6admin&share=1&download=1&rtl=0&fonts=Arial&skin=1&font-color=auto&logo_link=episode_page&btn-skin=7

In the following days I will add two more of these short recordings, dealing, respectively, with the idea that late-90s Britain was experiencing an upsurge in aggressive, selfish behaviour, typified by the new concept of ‘road rage‘, and an increase in female assertiveness caricatured as ‘girl power‘.

Derek Draper

Julia Hobsbawm

Peter Bradshaw

LANGUAGE, ‘AESTHETICS’ AND INNOVATION IN 2022 – THE ROLE OF GEN Z

Fads, Fashions, Lifestyles and Vibes – thirty years on

During 2022 I wrote several times about the new terminology that has been generated by younger generations’ (younger Millennials and so-called Gen Z or Zoomers) online celebration of an accelerated series of Fads, Fashions and Cults (the title of my book on the same topic published back in 1993). I was bemused, but not surprised that my articles and posts received little attention. Those over 40, even if active online or otherwise in touch with the wider culture, seem to pay no attention to what their children and grandchildren are saying, or perhaps just view their activities on social media as trivial, frivolous and ephemeral*. It’s slightly absurd that someone of my advanced age should be trying to record and comment on youth-based popular culture, but, just as back in the nineties, only a few fashionistas and influencers and a handful of style journalists manage to achieve any sort of critical perspective on the high-speed succession of poses, performances and pastiches that plays out on 21st century cyberspaces (and incidentally in teenagers’ bedrooms and college dorms too).

At the end of the year, however, I was asked to contribute to a major press review of these same phenomena, and discussed them with the MailOnline’s science reporter, Fiona Jackson. Fiona had picked up on recent mutations in slang and online jargon, in the novel use of emoji and punctuation, and changes, too, in the accents and intonations used on platforms such as TikTok – in particular the voice affectation known as ‘vocal fry.’

It’s interesting that Gen Z is seen as having a particularly exotic or impenetrable vocabulary, baffling and irritating parents, teachers, journalists and anyone too old to keep up. Inventing new words and changing the meanings of old ones, though, is something that each generation does (see UK millennials with their MLE – Multiethnic London English) and is a natural part of language. Accent is another essential component in curating and projecting one’s identity. ‘Vocal fry’ or ‘creaky voice’ first got noticed and was fiercely debated in the USA in 2015. The low, raspy growling voice tone favoured by female US celebrities has since been imitated by some younger people in the UK, and by British ‘influencers’ online, but not to the same extent. What I have noticed is not specifically vocal fry but something newer and more complex: a UK accent favoured by fashionable younger females which mixes a sort of high-pitched, lisping breathless ‘girly’ delivery with a lower-pitched drawl that can slide in and out of American intonations. Something like this is now prevalent, particularly on TikTok which is where Gen Z goes to influence and be influenced.

In the US now 63% of people aged 13 to 17 use TikTok weekly, a rate that now tops both Snapchat and Instagram. TikTok is also the go-to environment for the celebration of youth fads, fashions and lifestyle trends, not to mention the parodies, mash-ups, spoofs and in-jokes which are central to its video performances. Older people trying to keep up or simply to comprehend what is happening on TikTok or understand what Gen Z is saying and messaging should however beware: I have a suspicion, shared by a few other commentators, that many of the fads, fashions and trends they celebrate (they call them ‘vibes’ or ‘aesthetics’) are not really taken seriously at all by most of them, are passing fancies or simply spoofs perhaps designed to mock the tedious concerns of outdated millennials. Fashionable new ‘looks’ like so-called ‘goblin-mode’ which has, unusually, been noticed and publicised in the mainstream, have been appearing and disappearing on Gen Z platforms with a bewildering speed (see ‘cottagecore’, ‘blokecore’, ‘hag chic’, ‘frazzled English woman’, etc.).

The MailOnline article is here…

https://www.dailymail.co.uk/sciencetech/article-11541685/How-Generation-Z-changed-communicate.html

…and my articles from 2022 are here…

Gen Z, as they come of age and begin to access power and influence in mainstream society, will inevitably affect the way we collectively behave and of course communicate. But there is an interesting phenomenon that those like me who try to track slang and new language have to face up to. That is that it’s quite impossible to predict exactly how language is going change. No so-called linguistic authorities have ever been able to guess how technology and society is going to mutate, or how fast, or which aspects of human behaviour will come to predominate in the future – even in the near-future. Gen Z may settle down into family life and work and become distracted by adult responsibilities, just as we once-radical Boomers, muted, tortured Gen X and much misunderstood millennials have done before them. Or perhaps they will not, and will manage to realise the boomers’ dream of staying radical, innovative and young forever? How their destiny plays out will dictate what they say and how they say it (and they will have to find ways to negotiate their obsessions and describe their changing environments), but I, for one, don’t dare to hazard any more than that.

*She’s much younger than 40, but journalist Marie le Conte struck a contrarian note in the New Statesman, suggesting that we shouldn’t be interested in Gen Z’s predilections…

Its finger still on the pulse of the zeitgeist, the Mail followed up with a warning to older generations that Gen Z disapprove not only of their language and their emoji use, but of their gesturing too (unsurprisingly the hand-signals castigated are all part of my own sad repertoire)…

https://www.dailymail.co.uk/news/article-11627655/Generation-Z-reveal-hand-gestures-cool.html

Last summer the Daily Mash had issued another (spoof) warning to the middle-aged, this time of Gen Z‘s behaviour in the workplace…

https://www.thedailymash.co.uk/news/work/the-middle-aged-guide-to-fitting-in-with-gen-z-work-colleagues-20220704222915

At the end of January I talked to Karyn Hay of Radio New Zealand about Generation Zed (the preferred term in Wellington and Auckland), their language and online activities…

https://www.rnz.co.nz/national/programmes/nights/audio/2018875098/tony-thorne-gen-z-communication

In February 2023 King’s College London Faculty of Arts and Humanities, host to my Slang and New Language Archive, featured my activities in their Net Gains series…

https://www.kcl.ac.uk/is-tiktok-a-breeding-ground-for-a-mutation-of-culture

*For help in understanding the language and online mannerisms of TikTok and GenZ, I’m grateful to my daughter, Daisy Thorne Mrak*

Tick Tock, TikTok

Earlier in May I talked to Dillon Thompson of Yahoo News about slang and its online incarnations. Dillon was exploring the ways in which slang and new language both affect the way we interact in an accelerated digital age, and the way in which digital environments such as TikTok and Instagram and Twitter and the internet-based rituals, gestures and poses embraced by Generation Z in turn might influence the sort of language we – or some of us – are creating, adopting and using.

Dillon’s article, with new insights and with contributions by me and from US linguists Sunn m’Cheaux and Daniel Hieber is here…

https://www.yahoo.com/lifestyle/internet-changing-think-slang-133422776.html

More on how internet culture has displaced ‘pop culture’, from Günseli Yalcinkaya for Dazed magazine…

DO TRY TO KEEP UP

Following fashions is an exhausting task. And has become more exhausting still.

I have been recording the fads, fashions, cults and trends that energise popular culture, and the labels by which they register themselves on our collective consciousness, for more than thirty years. With the advent of the Internet and messaging the lifestyle innovations, aesthetic novelties and personal badges of allegiance are nowadays free to go viral, go global, and in many cases to disappear, virtually instantaneously. I talked to Olive Pometsey of The Face magazine (itself an iconic vehicle for the propagation of new ideas and images) about the latest, accelerated, overheated iterations of micro and macro-identities competing on online platforms. The equally frenzied quality of much comment and analysis is perhaps conveyed by the notes I made before we spoke…

Olive’s excellent article is here…

A crowdsourced, online, free-for-all, 24/7 source of slang, catchphrases and new terminology is my friend Aaron Peckham‘s Urban Dictionary. As the Face article was going to press this was its phrase of the day…

vibe shift

Coined by trend forecaster Sean Monahan, a vibe shift describes the emergence of a “new era of cool.”

Fashion is a realm that experiences frequent vibe shifts, especially with the arrival of a new decade. Gone are the days when frosted tips and low-rise jeans and Abercrombie & Fitch were in.

We’re in the midst of a vibe shift right now with the widespread lifting of Covid-19 protocols and restrictions. We’re going out again and adapting in new ways to our environment; some will survive the shifting tides, and some won’t.

Yeah I’m in my vibe shift right now. You won’t catch me in the club now that things are opening back up again. I’m all about going to the Home Depot, renovating my home and hearthyknow? Once I tried topless gardening things changed a lot for me.

by bruhdisease April 24, 2022

Those once-thriving subjects, Cultural Studies and Media Studies, which I used to teach in the 1990s, are nowhere to be found in today’s educational landscape, and the cultural practices we used to analyse are these days ignored by most commentators, the subcultures (and microniches, hyperlocal communities) if they are mentioned at all are dismissed by older cohorts as trivial, frivolous and ephemeral. I doggedly persist, in solidarity with The Face, Wire, Dazed, i-D, TikTok, nanoinfluencers and microcelebrities, in finding them fascinating and significant.

Just a few days after the Face article appeared, the Mail Online announced the latest look for Summer 2022…

https://www.dailymail.co.uk/femail/article-10782439/Why-blokecore-set-biggest-trend-summer.html

And if you want a comprehensive list of currently trending aesthetic genres, it’s here…

https://aesthetics.fandom.com/wiki/Special:AllPages

A November update from the Guardian features one influential fashion website, and more of the latest terminology (‘auntwave‘)…

https://www.theguardian.com/fashion/2022/nov/09/blackbird-spyplane-newsletter-jonah-weiner-interview?CMP=share_btn_tw

…But then, in January 2023 Vice revealed the trend beyond all trends – (and beyond my understanding at first sight)…

https://www.vice.com/en/article/wxnmeq/corecore-tiktok-trend-explained

…In May Hugh Barnard alerted me to a Wiki register of aesthetics…

https://aesthetics.fandom.com/wiki/List_of_Aesthetics

2022 – THE STORY SO FAR

The themes of the year so far can perhaps be summarised by my hasty posts in passing, on Twitter and elsewhere, in which I considered the keywords trending in the UK’s political and media discourse during the last days of January and the first days of February…

Scurrilous

Rather late to the party – sorry, ‘gathering’ – today’s word is ‘scurrilous.’ Defined by Dr Samuel Johnson as ‘using such language as only the licence of a buffoon could warrant.’ In her resignation letter yesterday Downing Street Policy Chief Munira Mirza accused Boris Johnson of ‘scurrilous’ behaviour when he falsely linked Keir Starmer to the failure to bring paedophile Jimmy Savile to justice. The word first appeared in English in the early 1500s in the form ‘scurrile’, coarsely joking, from the Latin ‘scurrilis’, buffoonlike, itself from the noun ‘scurra’ denoting a fashionable loafer, idler, buffoon, said to be a loan word from Etruscan.

Glee

On 2/2/22, as #BorisJohnson and #jimmysavile jointly trended for the second day, the word ‘glee’ was ascribed to both. It denotes barely repressed mirth/hardly concealed febrile joy and I think describes the desperate glint of triumph in the eyes of the abuser who once again goes unpunished. ‘Glee’ was Old English ‘gliu’, ‘gliw’, ‘gleow’ – entertainment, jest, play, also music and mockery – probably from Proto-Germanic ‘*gleujam’ but its only close relation was the rare Old Norse word ‘gly’ joy. All these are related to Old Germanic ‘gl-‘ words with senses of shining, smooth, radiant, joyful and Celtic cognates such as welsh ‘gloywa’, shining. Dictionary definitions of ‘glee’ note another nuance or connotation (more technically ‘semantic component’) which is often present: ‘exultation deriving from one’s own good fortune or another’s misfortune.’

Image

Airfix nostalgia

As Airfix promoted their 2022 calendar (cover picture above), I was asked again to explain the notion of ‘Airfix nostalgia’, an expression which mocks the delusion whereby nativists, patriots and bigots, most of them under the age of 50, like to imagine that they were personally involved in WWII or the British Imperial project. The reference is to the Airfix plastic modelling kits of fighter planes and warships bought by parents and children in the 50s and assembled at home.

Fib

In among rancorous ongoing denunciations of lying by those in public office (see elsewhere on this site and in this list by Peter Oborne*) came a passing invocation of – or attempt at disculpation by reference to – the lesser offence of ‘fibbing’. A fib is a ‘trifling lie’ or ‘white lie’, so I’m not sure it’s quite the right term in the current context, but it’s from the 1580s, the verb from 100 years later. Its exact origin and first use are uncertain, but it probably began as a jocular version of ‘fable’, perhaps reduplicated as ‘fibble-fable’ and then abbreviated to its modern form.

Rhubarb

When accused of being complicit in the authorising of an airlift of dogs from Afghanistan, PM Boris Johnson described the allegation as ‘total rhubarb’. The colloquial borrowing of the word to mean incomprehensible chatter or nonsense may have its origin in theatrical circles (as noted by Mark Peters in 2015**): it is again a telling choice of words: dated, euphemistic (like ‘mince’ as a euphemism for sh**t which seems similarly to be part of Tory groupspeak), obscure in the sense of being class/age-sensitive, hence condescending.

Endemicity

A new and tendentious, contentious example of #coronaspeak was added to my glossaries on this site in January 2022. The seemingly neutral, technical term was in fact employed in attempts to convince the public that the pandemic was subsiding and the coronavirus morphing into a less lethal presence in the community. Epidemiologist Deepti Gurdasani noted perceptively that ‘Endemicity’ is the rebranding of ‘herd immunity’ by the same people who were repeatedly wrong about how close we’ve been to achieving herd immunity. They’re now moving to claiming we’ve reached endemicity, regardless of what the term actually means – just like they did before.’

Lawfare/lethal aid

As the promoter of Brexit Arron Banks sued investigative journalist Carole Cadwalladr and the US sent the first aid packages to Ukraine I added two key terms to the #weaponisedwords glossary on this site: #Lawfare, referring to vexatious litigation by a nation or individual, and ‘lethal aid’, a euphemism or (as lexicographer Jeremy Butterfield pointed out to me) a dysphemism for military assistance.

Languishing

Are you Languishing? - The Performance Room

In mid-January articles examined the effects of isolation and burnout after nearly two years of restrictions and confinement using a new characterisation of the condition***: ‘languish,’ from the 14th century, meaning to be feeble, listless, moribund or grieving, pining, is from Old French ‘languir,’ from Vulgar Latin ‘languire’ to be weak, faint, idle, from proto-IndoEuropean *'(s)leg’ the ancestor of ‘slack’, ‘lag’ and ‘lax’. ‘Anguish’ is unrelated.

The prospective and retrospective pathways to and from depravity are... |  Download Scientific Diagram

Depravity

Despite the blizzard of slurs and denigrations circulating on social media and in the mainstream press since 2019, some words have been conspicuous by their absence. One such began trending in the UK national conversation, and then only briefly, in mid-January. ‘Depravity’ in the sense of immorality, degeneracy was first recorded in English in 1641, not directly formed from the earlier verb ‘deprave’ (Old French ‘depraver’, pervert, accuse, from Latin ‘depravare’ distort, disfigure) but a version of the noun ‘pravity’ from Latin ‘pravitas’, crookedness, deformity, from ‘pravus’, crooked.

Guile

On January 7 my word of the day was ‘guile’ (first ascribed to the leader of HM Opposition, and then energetically disputed on social media: ‘…it took guile to convince so many on Labour’s left that he was the natural successor to Jeremy Corbyn’ –The Times) The noun, meaning cunning, artful ability to deceive and/or duplicity, was first recorded in the 12th century. It is from Old French ‘guile’ from Frankish ‘wigila’, ruse, from Proto-Germanic ‘*wihl’, ancestor of English wile(s), from Proto-IndoEuropean ‘*weik’, consecrated, holy.

*https://boris-johnson-lies.com/johnson-in-parliament

**https://slate.com/human-interest/2015/11/mark-peters-bullshit-word-of-the-day-rhubarb-is-a-tart-theatrical-term-for-bs.html

***https://theconversation.com/languishing-what-to-do-if-youre-feeling-restless-apathetic-or-empty-174994?utm_source=twitter&utm_medium=bylinetwitterbutton

THE OTHER ‘P-WORD’ – Postmodernism comes of age – again

Postmodernity is modernity without the hopes and dreams which made modernity bearable. it is a hydra-headed, decentred condition in which we get dragged along from pillow [sic] to post across a succession of reflected surfaces, drawn by the call of the wild signifier.” – Dick Hebdige, Hiding in the Light, 1988

Among the toxic terms listed in the glossary of weaponised words, elsewhere on this site*, is a term that has seemed contentious and which has been imperfectly understood since its first appearance in the late Sixties. I included the same word – Postmodernism – in my 1993 book Fads, Fashions and Cults, provocatively subtitled ‘The definitive guide to post(modern) culture.’ When my book, which was aimed at a popular, not a scholarly readership, was launched in Slovenia and featured on national television the Slovene philosopher and critical theorist Mladen Dolar dismissed it as atheoretical and trivial, two other resonant terms which I was not sure whether to resent or to celebrate at the time. An extract from the offending title follows…

Elsewhere on this site I have tried to follow the trajectory of woke**, another, rather different toxic buzzword now favoured by the same side, the opponents of BLM, eco-activism, ‘leftist’ attitudes, in the so-called culture wars that rage on despite the pandemic. In a perceptive review in the New Statesman this week William Davies sets out postmodernism’s trajectory, its recent reimaginings and reiterations by very different interest groups. His article, with his kind permission, is here…

To end with for now, another extract from my antique 1993 guide. I am still pondering the present and possible future of the second p-word, along with other characterisations of our era such as late-modern, techno-modern, post-industrial, post-capitalist and the tension between the post-individual and hyperindividualism, also thinking about the way in which critical positions which were significant for me – Situationism and McLuhanism, for instance – are today ignored or forgotten, and how more recent terms that I think encode important insights – third places, heteroglossia, superdiversity – remain marginal and under-examined. I will try to unpack these musings on these pages very soon…

Post-Modernism, which deals with the past like one huge antique supermarket, looks very relevant indeed. Pastiche and parody is just an uncomfortable transition to a time when period references will be used without any self-consciousness.” – Peter York, Style Wars, 1980

*https://language-and-innovation.com/2021/01/25/woke-not-woke/

**https://language-and-innovation.com/2018/08/23/a-glossary-of-skunked-terms-brexitspeak-and-the-toxic-terminology-of-populism/

Another review of Stuart Jeffries‘ title, this time by Terry Eagleton, subsequently appeared in the Guardianhttps://www.theguardian.com/books/2021/nov/10/everything-all-the-time-everywhere-by-stuart-jeffries-review-how-we-became-postmodern