P.O.V SEPTEMBER – A SUMMER RETROSPECTIVE

A language update as the heat and drought recedes

Mid and late summer’s geopolitical turmoils, together with the highest temperatures on record, have pushed discussions of linguistic and cultural innovation to the sidelines. At the outset of the new semester I can begin to post again, thanks to collaborators and colleagues, with updates on the language of youth (I have also been adding items of contentious political and media jargon to my glossary of weaponised words and will comment on these separately).

Data specialist Randoh Sallihall has published his latest lists of the slang terms most often searched online in 2026 and has once again kindly shared these…

UK’s most searched slang words (monthly searches):

1.      67 (185 500 searches) – There is no literal meaning to six seven. Its absurdity is the point, making it a prime example of “brainrot” internet humor where the randomness itself becomes funny. It originates from the song “Doot Doot (6 7)” by Skrilla. LaMelo Ball a basketball player created a trending video about being 6 feet 7 inches tall using the song. Kids and teens scream and chant it often paired with exaggerated hand gestures.

2.      Mogging, mogged, mog (41 300 searches) – outclassing someone else by appearing more attractive, skillful or successful.

3.      Gooning (40 200 searches) – primarily used in certain online communities to describe a prolonged session of self-stimulation. The term has evolved to casually refer to becoming overly obsessed about something. Essentially losing oneself in enthusiasm for an activity or interest.

4.      Rizz (38 200 searches) – style, charm or attractiveness. The ability to attract a romantic partner and make others like you.

5.      Larping, larper (27 200 searches) – a synonym to poser, fraud and try-hard. Someone who pretends to be something they are not. Faking a lifestyle. Acting for attention.

6.      Chud (22 600 searches) – a fool, troll or jerk. Often used to insult internet trolls and describe an obnoxious person who is unlikable or rude.

7.      Huzz (22 400 searches) – refers to attractive girl or a group of girls. A replacement for “boo” and “pookie”. Somebody you want to impress. This slang had a more derogatory meaning “h–s”, but that has changed.

8.      Unc (19 900 searches) – short for uncle. Used humorously to indicate old age(unc status). Anyone perceived as old, out of touch or past their prime.

9.      Foid (18 300 searches) – short for “femoid” (a blend of “female” and “humanoid”). A derogatory and misogynistic slang term for women. Used to express resentment, insult women and reduce individuals to objects.

10.   Cap, no cap (16 700 searches) – a lie, a fake claim or an exaggeration. Whereas no cap is means the opposite: I’m telling the truth, seriously, no lie.

11.   Chopped (16 100 searches) – this term has become a synonym for something that is ugly, undesirable or unattractive. Looking very rough.

12.   Aura, aura points, aura farming (14 800 searches) –

13.   Clock it (13 300 searches) – strongly agree with a sharp and truthful observation. Calling out the truth.

14.   Futz (11 000 searches) – waste time or idle. Mess around aimlessly.

15.   Charge it (10 100 searches) – short for charge it to the game. Accepting a minor loss. Letting go of a frustrating situation and moving on.

UK’s most searched word definition by region:

·        Scotland – 67.

·        England – Mogging.

·        Northern Ireland – Larping.

·        Wales – Chud.

These can be compared with data from the USA, also recording searches by Gen Alpha and other youth cohorts…

America’s most searched slang words (monthly searches):

1.      6-7 (1 602 200 searches) – There is no literal meaning to six seven. Its absurdity is the point, making it a prime example of “brainrot” internet humor where the randomness itself becomes funny. It originates from the song “Doot Doot (6 7)” by Skrilla. LaMelo Ball a basketball player created a trending video about being 6 feet 7 inches tall using the song. Kids and teens scream and chant it often paired with exaggerated hand gestures.

2.      Chud (184 900 searches) – a fool, troll or jerk. Often used to insult internet trolls and describe an obnoxious person who is unlikable or rude.

3.      Rizz (171 100 searches) – style, charm or attractiveness. The ability to attract a romantic partner and make others like you.

4.      Gooning (158 700 searches) – primarily used in certain online communities to describe a prolonged session of self-stimulation. The term has evolved to casually refer to becoming overly obsessed about something. Essentially losing oneself in enthusiasm for an activity or interest.

5.      Cap, No cap (96 600 searches) – a lie, a fake claim or an exaggeration. Whereas no cap is means the opposite: I’m telling the truth, seriously, no lie.

6.      Mogging, Mogged, Mog, Framemog (82 800 searches) – outclassing someone else by appearing more attractive, skillful or successful.

7.      Bop (78 300 searches) – a person with many sexual partners(bops around from person to person). Someone who presents oneself online in a way that is thought of as immodest. A derogatory word often used in cyberbullying.

8.      Larping, Larper (74 400 searches) – a synonym to poser, fraud and try-hard. Someone who pretends to be something they are not. Faking a lifestyle. Acting for attention.

9.      Aura, aura points, aura farming (66 400 searches) – a person’s cool factor, swagger or presence. Aura points are essentially coolness points that you can gain or lose by doing cool or cringe worthy actions. Aura farming refers to a behavior (often referencing anime characters) where a person does something for the sake of looking cool.

10.   Sigma (65 400 searches) – refers to an independent, self-reliant person who operates outside traditional social hierarchies, often described as a “lone wolf”.

11.   Crash out (60 500 searches) – losing total emotional control and throwing a major tantrum. An extreme an reckless destructive outburst. A synonym for snapping or freaking out.

12.   Glazing (59 600 searches) – praising someone excessively and insincerely(sucking up). The term is often used as a way to call out behavior where excessive flattery is used.

13.   Huzz (57 300 searches) – refers to attractive girl or a group of girls. A replacement for “boo” and “pookie”. Somebody you want to impress. This slang had a more derogatory meaning “h–s”, but that has changed.

14.   Chopped (53 600 searches) – this term has become a synonym for something that is ugly, undesirable or unattractive. Looking very rough.

15.   Based (51 400 searches) – being unapologetically yourself. An authentic person who is confident in their beliefs. Someone who does not care how others feel about their actions and opinions.

16.   Clanker (42 300 searches) – is a derogatory term for robots, bots, chat and AI technology. An example would be “having to talk to a clanker” would mean talking with a chat bot.

17.   Maxxing (41 100 searches) – to maximize and optimize. Go all in on improving a specific part of your life. Doing something to an extreme and obsessive degree. This slang words has become a flexible suffix you can add to any noun. Common examples are: looks maxxing, fibermaxxing, friction maxxing, cortisol maxxing, chud maxxing, nonna maxxing, mogging maxxing, jestermaxxing, melt maxxing, sleep maxxing, token maxxing.

18.   Unc (37 400 searches) – short for uncle. Used humorously to indicate old age(unc status). Anyone perceived as old, out of touch or past their prime.

19.   Ate (35 100 searches) – expressing admiration for someone who just did something like a boss. Looking amazing while winning.

20.   Cheugy (33 100 searches) – outdated and uncool. Trying too hard to follow past trends.

21.   Foid (31 200 searches) – short for “femoid” (a blend of “female” and “humanoid”). A derogatory and misogynistic slang term for women. Used to express resentment, insult women and reduce individuals to objects.

22.   Mid (29 200 searches) – short for mediocre or that something is of disappointing quality.

23.   Crine, son im crine (27 600 searches) – laughing so hard I am crying. A short and fun way to say that something is very funny.

24.   Delulu (25 800 searches) – short for delusional. It describes someone with unrealistic expectations, especially about crushes, relationships, or fantasies (thinking a celebrity will date them).

25.   Quiet on the creek (14 600 searches) – a fun way to tell somebody to not be so loud or to keep a secret. The phrase originating from a Saucy Santana TikTok Live stream, where he recalled childhood fishing advice: “I used to go fishing when I was a little girl, you got to be real quiet on the creek.”

Randoh Sallihall a spokesperson for Word Unscrambler (Unscramblerer.com) commented on the findings: “The most searched slang words of 2026 give insight into the cultural conversations happening in America. Using slang is a social signal. What people search for can tell us something about what they are trying to understand and participate in culturally. Slang may look like a collection of throwaway jokes from the internet, but psychology suggests it is doing something much more interesting. Using slang helps people navigate identity and belong to a community. Research highlighted by the American Psychological Association, including the work of psychologist Ryan Boyd, shows that our language choices can act as signals of who we are, who we identify with and how we relate to other people. Research by Alice Damirjian (post-doctoral Department of Philosophy) similarly describes slang as a way of identifying group affiliation, distinguishing insiders from outsiders and reinforcing social cohesion. Today new slang terms can spread like wildfire around the world thanks to big online communities on social media like TikTok, Instagram, gaming chats, streaming and so on. The popularity of trending slang words can change quickly, but the psychological need behind them stays the same. People want to understand one another and belong.”

Research was conducted by word unscrambling experts at Unscramblerer.com.

We analyzed 01.01.2026 -17.08.2026 search data from Google Trends for terms related to slang words.

Methodology: We used Google Trends to discover the top trending slang terms and Ahrefs to find the number of searches. America’s most popular slang terms can be discovered in Google Trends through the keyword ‘meaning’. People will hear or read slang terms and search for the meaning of the term(example ’67 meaning’). Ahrefs shows many variations of meaning searches like ‘slang’ or ‘means'(example ‘chud slang’) and similar keyword combinations(example ‘ what does rizz mean’). We added up 150 search variations of top slang terms.

A small number of other glossaries of youth language have appeared, and links to them are here…

https://www.theguardian.com/film/2026/jun/25/bello-minions-speak-gen-alpha-language?CMP=share_btn_url

Gabb Com updated last year’s US glossary with the latest teen usages…

https://gabb.com/blog/teen-slang

https://www.theguardian.com/games/2026/jun/21/from-pwned-to-kiting-an-a-to-z-of-the-gaming-terms-you-need-to-know?CMP=share_btn_url

Examples of the latest tech terminology were noted by the Guardian in August…

https://www.theguardian.com/technology/2026/aug/18/dickovers-baggravation-botiquette-18-new-words-tech-hellscape?CMP=share_btn_url

GOING VIRAL, GOING GLOBAL

youth slang crosses world englishes

Last week I was interviewed by two young journalists about the pervasive slang generated by Gen Z and Gen Alpha. Interestingly both journalists are operating outside the US/UK matrix from which much of this language variety emanates. Interestingly too, both journalists asked similar questions about the latest linguistic novelties and how we might respond to them. Kanika Saxena‘s piece appeared in the Economic Times of India, and my contribution is here…

1. How do new slang words take root in a generation? Do they slowly build momentum, or does one viral moment suddenly put them everywhere?

In the past it could take some time for slang to escape from the local social group (‘in-group’ or ‘peer group’: a group of friends, a gang, fellow workers, etc.) where it originates into the outside world, then to spread by word of mouth into other parts of society, finally perhaps being picked up by the entertainment or print media. Nowadays this process has been massively speeded up by messaging and the internet, so that a novel term can go viral and reach beyond its original community almost instantaneously. New expressions can spread via social media and platforms like TikTok, Youtube, InstaGram right across the ‘anglosphere’ and go global.

2. Some words stick around for decades, while others vanish overnight. What makes certain slang words stand the test of time?

Linguists have tried to analyse why some terms become briefly fashionable and then disappear while others endure. There don’t seem to be any rules that govern why this happens. Some experts think that words which convey important social or technological innovations or that reflect current ‘moods’ or preoccupations are likely to have a longer appeal, but there’s no real proof of this. It could also be because a word relates to important social behaviour or relationships: insults, terms of endearment, ‘dating’ language, complaining, identity labels, for example, have to be reinvented for each successive generation, then persist until their users mature or grow older.

3. With social media throwing new words at us daily, are we actually creating more slang than before, or does it just feel that way because everything is amplified online?

It’s hard to say if the total ‘volume’ of slang has increased because, in the past at least, it was impossible to quantify it. What is definitely true is that slang has for some time become more accepted by mainstream media whereas it used to be censored or ignored. We also have the very new phenomenon whereby influencers, TikTok stars and content creators are using online resources to consciously, deliberately create, promote and spread new terms, so slang is no longer just coming ‘up from the streets’ (or spread via music, TV and movies) but is a commodity exchanged and pushed to gain prestige or sell oneself.

4. Older generations always seem skeptical of new slang—until, of course, they start using it too. What’s the secret to a word crossing generational lines?

Parents, teachers and ‘authority figures’ generally start by decrying younger people’s language and avoiding or ignoring it or trying to ban it. (This isn’t really justified by the way: slang may be seen as socially marginal but is not technically deficient or defective language and uses the same techniques as poetry or literature) But if a term is adopted by the media (‘woke’ is an example) they may in a few cases start to use it themselves. Technological terms (‘spam’, ‘troll’ etc.) and lifestyle jargon may be invented or used by older speakers. I always warn parents, though, not to try and imitate their kids by borrowing their slang. In the kids’ own language this is extremely ‘cringe’.

My second interview was with Austėja Zokaitė who is based in Lithuania and it appears in the online magazine Bored Panda, an arresting and anarchic daily roundup of the latest viral images, memes and commentary on internet culture. The whole report is here, with my comments interspersed with the succession of visual elements…

This IG Page Shares “Hard” Images, And Here’s 30 Of The Most Unhinged

Two weeks later I took part in a podcast on the subject of Slang, hosted by US students Sophie Xie and Andrea Lee. Our discussion is here…

Dang, What’s That Slang? by Andrea Lee