STUDENT SLANGUAGE 2.0

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‘Old Georgie’s chucked a Benny: she’s a real spackafish sometimes.’ ‘Well san fairy-ann: she always weirds out after a couple of Britneys.’

Translation: ‘Young Georgina has had a tantrum: she can be socially awkward on occasions.’ ‘It doesn’t really matter: she tends to lose control whenever she has drunk a couple of glasses of beer.’ This exchange took place on a university campus and students in higher education, in recent years at least, have been some of the most enthusiastic users of slang, a language variety identified with irreverence, exuberance and youth. It’s recognised that adolescents are responsible for a great deal of lexical innovation – the creation of new words and phrases – in English, and by rights students, in theory the most linguistically gifted and aware members of their age group, should be at the forefront. Institutions such as prisons, army barracks and schools have always been breeding grounds for new language. In-groups often like to invent a new lexicon or vocabulary (often in fact by adapting and playing with existing language) to describe afresh their surroundings, their experiences and obsessions. They also use their special terminology as a badge of identity, and as a way of excluding outsiders from their conversations. The university campus is a social space that allows extraordinary freedom from all forms of authority and is a temporary haven from the responsibility to earn or conform. It is also a nexus, a point where many different influences come together. The language of babyhood and the primary and secondary school playground is mixed in with words picked up from parents, grannies, uncles and aunts, military jargon from Officer Training Corps, sporting colloquialisms from players and fans and, of course, the online cyberslang traded by geeks of all ages.

 

Within one campus there are dozens of cliques, each little speech community, (microscene, microculture or microniche are alternative designations) with its own sociolect, as the technical terminology has it. One person’s colourful turn of phrase is, in technical terms, part of their idiolect – their private language – and it’s there that new slang first appears. Somewhere an anonymous individual tries out a new witticism, insult or notion and, providing that their conversation partner (their interlocutor) grasps and accepts the novelty, it has a chance of catching on, first within the group and later perhaps in the wider world.

 

Words vary from place to place; shimmy means hurry up in Leicester, in Newcastle it’s get a bolt on, and in London it’s duss, but of course all this could change in three years or so as the intakes come and go. To the extent that they still move away from home to attend colleges, students also bring together expressions from around the country. In London you may hear chill your bills (to relax) from South Wales, gallus (good) from Scotland. Local language finds its way on to the campus. The all-purpose cry of approval of the rural farmhand or truck driver, proper job! can be heard at Exeter and Bristol and the rhyming slang of greater London (having a tin bath, Turkish bath, giraffe or bobble(hat) and scarf is ‘having a laugh’, an Eiffel tower is a shower) has spread across the South and beyond – hence Britney (Spears) for ‘beers’. Overseas Englishes will feature in any multinational student group: US feening or jonesing for craving or obsessing, to flake meaning to drop out of a social engagement or Australian coming the pork chop which means getting agitated, for example.

 

One way of finding out what a particular social group is interested in is to classify the expressions they use according to meaning. These clusters of related terms are known as semantic fields. If we count the terms in each field, we get an idea of what is most important to that group of speakers. For students across the country these broad categories seem remarkably consistent. I have recorded many words connected with flirting; chirpsing, lipsing, synching, joining, sharking, macking or smacking among them. Jewish students may use their own equivalents, shoms or rowsing. Going out with someone is fashionably termed linking or dealing.

 

Sneering at un-cool contemporaries makes use of words like flamboy, topshopper, mutt, bumbass, kev, woodentop, duffer, moose and cruit. Spackafish denotes someone clumsy or inept. An unattractive person is called butterballs, anchor, (both versions of the earlier, probably Jamaican, adjective butters). Unsightly bulges at the waistline are bacon-bands, muffin-tops, or lurve-handles, on the upper arms are bingo-wings. Mahoodally, heard in London, is interesting in that it means ugly but seems to be a pure invention, unrelated to any other word, something that happens very rarely in English even in slang usage.

 

Few chavs, it seems, make it on to the campus, at least legitimately, but many poshos do, there’s a whiff of snobbishness about terms like village or tramp, both adjectives meaning poor, second-rate or shabby. Bush doesn’t denote the former US president, but is an adjective meaning backward and primitive, like the Asian students’ jungli.

 

There are, though, plenty of ways of indicating approval. Cutting, standard, raar, bom and thug all mean good; confusingly shabby can mean good, too, but so can not so shabby. Legend is an adjective or an exclamation also meaning ‘great’, but a ledge is a show-off, shortened from ‘a legend in his/her own mind.’ BMOC (pronounced ‘bee-mok’) derides a ‘big-man-on-campus’. Physically attractive fellow-students are described, using Black British slang, as chung (also chong or choong –there are no rules for spelling slang) or peng. The main ‘ethnic’ influence on British slang used to be exclusively Caribbean, but now we are beginning to hear ‘Hinglish’ – Indian English – as well as words from Bengali like nang, meaning good.

 

Mercifully, there’s none of the gang-related slang describing guns and knives, mugging and humiliation which I have heard in secondary school playgrounds – traded gleefully by kids who are probably quite innocent of these things themselves. If there’s one defining characteristic of university slang it’s probably facetiousness. Students can, and very much do, indulge in frivolity, or as they put it, fanny-toots. ‘Excellent’ becomes excrement, ‘fair enough’ mutates into furry muff; thanks are expressed by spank your very crotch, and a common term of endearment on all campuses is You Big Gay Bear! Blatant! or Blates! are exclamations of sheer high spirits and goodbyes can be expressed by laters! Bless! or a cheery over and out, rainbow trout! Some of the verbal oddities would baffle outsiders: for a while whenever someone was showing off or fishing for compliments King’s students would chant Trunky wants a bun! The phrase was apparently inspired by an elephant in a zoo somewhere who would do tricks in return for buns from his keeper.

 

Overdoing things (not work, though) is caning it; losing control is, as we saw earlier, chucking a Benny, or alternatively spinning out, ragging out, going raggo, weirding, zoning, being on a hype or hissing (from the colloquial hissy-fit). There are plenty of terms for relaxing: chill, cotch and kick back are widespread, and bimble is a nice Leicester term for ‘gently ambling about aimlessly’, but very significantly there seem to be no expressions at all which relate to studying, and this goes for all the campuses I have investigated. Students have to work hard these days, but talking about it is apparently taboo. When they say j.d! (for ‘job done’), it just means ‘I feel OK/everything is fine!’ Twenty years ago money was rarely mentioned by impoverished students, but in these times of student debt and the scramble for future jobs it crops up frequently in the form of squillas, squidlets, cheddar, peas, pebbles, pondos, beer-tokens and spon. The cash dispenser is known as the drink-link and cashback! is a general cry of joy or success.

 

As this is, even more than standard English, an unregulated lawless variety, it often isn’t possible to be certain where slang terms originate. Trolleyed is a common term for drunk, but should it perhaps be spelled trollied? Does it come from the well-know ‘off one’s trolley’ meaning crazy or out of control (probably from the image of a hospital patient running amok), or from trollies meaning underpants?

 

Of ‘intellectual’ slang there is not much evidence beyond a little punning with foreign words. The direct French translation action gagnée may be used instead of ‘winning action’, itself a euphemism or disguise for a successful seduction or crafty trick. ‘Thank you very much’ now becomes Saint Cloud Paris Match, while san fairy ann, quoted earlier, is an anglicising of ça ne fait rien dating from World War I. Students still occasionally invent mock-learned words like bosfoculated, meaning baffled or confused. They may loftily observe that someone fastidious and nostalgic is being ‘a bit Proustian’, or if anguished, ‘having a Dostoyevsky moment’, but these cultural or literary allusions are just passing comments and don’t become embedded in the common vocabulary.

 

What is ‘youth’ slang for? Forming relationships, bonding, expressing solidarity – these, along with establishing one’s prestige as a member of the group are what sociolinguists seize upon – but slang also functions as part of pure play: a stylistic choice employed in mischief, banter, mocking, joshing. It’s just for fun, to express one’s joie de vivre. In every student environment I have come across the number one topic of conversation, the prime activity celebrated in slang is the same. It is getting willied, gattered, hamstered, mullered, laggered, blazed, dribbly, seized and dozens more, in other words ‘becoming intoxicated by alcohol’.

 

Should we fear for the future of the country? A high frequency of terms for drunkenness proves only that students like to talk about an activity that is emblematic (both symbolic and evoking feelings) of sociability and shared pleasures. Despite the boasting of being completely wombled night after night, most students pass their exams and achieve their degrees. Does a love for this non-standard code undermine students’ ability to use the other kinds of English they need – academic for essays and dissertations, technical for research projects, formal for interviews or applying for loans? Probably not: in my own experience most students, even if they can no longer spell properly– and these days that includes some of  the English majors – are sharply attuned to the difference between appropriacy and inappropriate language: they know when ‘yes sir’ works and when aye-aye, shepherd’s pie! sounds right.

 

While academic linguists in Britain have tended to steer clear of slang analysis, Professor Connie C. Eble at the University of North Carolina at Chapel Hill, USA, has been keeping a tally of current campus slang, donated by her students, for more than two decades. Her collection formed the basis for her 1996 book, Slang and Sociability, probably still the most accessible and comprehensive treatment of the subject. At Leicester University in the UK students have compiled their own dictionary of terms used on campus and in the UK and USA it’s students themselves, rather than their teachers who are the most enthusiastic researchers into slang, some extending their projects into secondary schools, where pupils are at last being taught about the language they themselves create and use. I have also set up a modest resource at King’s College London for anyone interested in slang and other novelties and exoticisms. The Archive of Slang and New Language contains a database of current slang and jargon along with a selection of articles and a small library, and welcomes contributions from you, your friends, family members and fellow students.

* * *

A version of this article first appeared in e-magazine in November 2007

While this Guardian article from seven years earlier recorded the findings of Professor Tony McEnerny with comments by me…

https://www.theguardian.com/education/2000/dec/19/highereducation.theguardian

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STUDENT SLANG

 

TRUNKY WANTS A BUN

 

Do you know your bangin’ from your slammin’, your

Desmond from your Douglas? Student slang is now the

subject of serious academic attention.

 

 Tony Thorne, the former Head of the

Language Centre at King’s College London

and compiler of the Dictionary of Contemporary Slang,

has made a special study of the language of

students, and King’s students in particular.

The Archive of Slang and New Language at

King’s brings together printed publications

from the 17th century to the present day, and

includes an electronic database of new usage

from across the English-speaking world. With

all the Americanisms, Australianisms, and

South Africanisms taken out, the database

now numbers over 10,000 separate items of

contemporary usage and student vernacular.

 

It’s not always easy to carry out a survey of

authentic, non-standard usage. Eavesdropping

is problematic, and the mere presence of a

stranger in a group, especially one armed with

a tape recorder, is likely to inhibit the use of

slang, or lead to slang-users playing to the

gallery. So for several years now, students at

King’s have been asked simply to make a note

of the phrases that they use or hear, and to

contribute them as part of an ongoing project.

 

But why is it so important to study slang?

‘Among linguists, this area is not quite as

neglected as it was,’ says Tony. ‘Thirty or

forty years ago slang was barely discussed.

But there’s a realisation now that youth

language may be more important than

previously thought.’

Historically, key student slang words have

tended to be taken-up by a much wider range

of users. For several centuries the jargon of

Oxford and Cambridge, in particular, has

found its way into mainstream English. ‘Mob’,

‘bus’, ‘toff’ and ‘posh’ (which does not after

all derive from ‘Port Out, Starboard Home’)

all probably originated as student slang.

And if anything, ‘future generations may be

less likely to abandon slang as they get older.

There’s less social pressure now to do so.

Slang will probably have more of an influence

on mainstream English than it does now.’

So there’s a social reason to take slang more

seriously. ‘And looking at it nonjudgementally,

as a linguist, you can also see

that it’s technically very interesting. This is

a highly inventive style of language.’

 

Like other forms of cant used by specific

groups in society, student slang is both a

prestige way of speaking (conferring status

within a particular sub-culture), and one that

is stigmatised by the mainstream. It is a highly

specialised, exclusive form of language, which

strengthens the sense of belonging within

a group, while being – deliberately – barely

intelligible to outsiders.

 

But is King’s slang different from other

types of student jargon? Some phrases are

specific to the College – if a student says

Trunky wants a bun, for example, they’re

probably accusing one of their peers of

sucking-up to their tutors, the modern

equivalent of saying apple for teacher.

Apparently the original Trunky was an

elephant who would perform tricks for

a confectionery reward.

 

According to Tony, ‘King’s slang is often

quite theatrical, with a number of different

terms for hissy-fits and stroppy behaviour.

It’s generally very creative and articulate.

And a large amount of King’s slang

celebrates living in London.’ There’s a

strong liking for rhyming slang, for example,

including the College’s principal gift to the

world of student slang, through one of our

most illustrious alumni – Desmond (Tutu;

a 2:2 degree).

 

Given the nature of slang, new words have

a constant habit of appearing, to take the

place of older ones. With new influences –

currently from the Caribbean and Asia in

particular, as well as from things like texting –

come new ways of saying things. And as

with other types of slang, student cant seems

to be able to generate an endless number of

words that mean pretty much the same

thing. For ‘very good,’ yesterday’s ace, brill

and fab become today’s standard and solid.

There are hundreds of words for being drunk

(mullered, gurning), and dozens of synonyms

for ‘exciting’, such as (kicking, slamming).

The ruder ones you’ll have to look up in the

Dictionary.

 

Should we be worried that our favourite

in-phrases when we were at College

probably won’t impress today’s students?

For Tony Thorne, ‘even conservative

commentators like Johnson and Swift spoke

about the generation of new expressions,

and acknowledged that it’s inevitable and

enriching. Language can’t stand still –

you can’t legislate for it.’

 

And it’s still crucial to fit language to its

social context. ‘Maybe in years to come it

will be acceptable for you to use slang words

in a job interview, but for that to happen slang

itself would have to change radically. It’s not

true that the language is degenerating, or that

anything goes. I think we can relax about

slang, and enjoy it for what it is.’

 

To help you understand the youth of

today, we’ve given you a short glossary

of contemporary terms that are currently

popular with King’s students. But be warned

– using slang in the wrong context, or

trying to sound like you’re down with the kids

when you aren’t, can make you sound like

a real spanner.

 

 

Were there unusual slang words and phrases

that had a particular meaning for you when

you were at College? Send your examples to

tony.thorne@kcl.ac.uk – contributors are

acknowledged by name in publications.

 

Glossary

 

Catalogue man – someone who is

unfashionable, who buys their clothes

from a catalogue

 

Desmond (Tutu, a 2:2 degree, one class

above a Douglas Hurd: a first is a Raging (Thirst))

 

Down with the kids – in touch with the

younger generation

 

Ledge – a conceited student (from ‘legend

in his own lunchtime’)

 

Pants – disappointingly poor or low quality

 

Pukka – excellent

 

Spanner – a foolish or contemptible person

 

Standard, solid, molly – very good

 

Throw a bennie – lose one’s temper

 

Tonk – physically attractive

 

Tough, uggers – very unattractive

 

Trust, squids – money

 

Vamping, flexing – showing off

 

 

A version of this article first appeared in In Touch, King’s College’s alumnus magazine in 2012

 

ANTHROPOCENE

I think this is an example of a (buzz)word whose time has come. I wrote about it in 2009, but it has since emerged into the national – and global – conversation…

 

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I discovered the other day that we are living through the anthropocene age, a phrase coined by Dutch chemist Paul Crutzen in 2005 to describe human impact on, human management of and hopefully human rescue of the planet, in particular from anthropogenic (ie ‘man’-made) emissions and overconsumption of energy. But if you are thinking of greenshifting or going off-grid/totally unplugged — whether as corporate strategy or on a personal basis (leveraging a synergy of one as they say), you’re going to need to learn greenspeak, a whole new lexicon generated by the green wave and sustainability lobby.

Just cleaning up your act to acceptable standards (technically known as remediation) is not enough. With the help, if necessary, of an eco-concierge, an intermediary consultant, you should move beyond compliance and embed an eco-advantage culture, catering simultaneously for eco-chic and eco-cheap consumers (the former 
are trend-followers, the latter energy-aware scrimpers who couldn’t care less about the environment but are worried by fuel bills, rather as economic vegetarians eschew meat 
on cost grounds).

You can do this by way of promoting eco-iconic products and services, but product designers and process engineers must ‘unpack’ the ecological rucksack — the history of the manufacturing processes undergone by a product or object. Manufacturers need to protect the airshed (by analogy with watershed) by curbing off-gassing pollutants from buildings and installations, measure the embodied energy used in construction and maintenance, and observe waste management imperatives — the so-called waste hierarchy of avoid, reduce, reuse, recycle, reprocess, dispose.

Preconsumer recovery refers to a product recycled before it reaches the consumer, for example factory-floor packaging; postconsumer to a product recycled after use, and 
closing the loop to using a remanufactured product. Reduced energy consumption, measured in so-called negawatts, brings positive PR or earned media, as do carbon offset — buying tradeable eco-credits — and carbon capture and sequestration, turning CO2 into substances like the soil nutrient biochar.

Be aware, though, that environmental awareness can also earn you mockery. Twenty years ago they were ‘tree-huggers’ and ‘duck-squeezers’, but now the label for go-too-far eco-warriors, promoted by US psychiatrist Dr Jack Hirschowitz, is carborexic, a cruel synonym for the extreme green, ecofanatic or dark greenie. Carborexia has also been called eco-anxiety, ecoholism, eco-guilt and ecopathy.

Send your favourite buzzwords, jargon and new and exotic usages to tony.thorne@kcl.ac.uk

LIVING IN THE ANGLOSPHERE

I wrote this in 2006 but it still seems apposite (- this is not a pro-Brexit post!)…

 

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GLOBAL CONVERSATIONS

When writing about language, there’s a word I constantly invoke – it’s a useful shorthand version of the cumbersome “areas where English is the dominant language”. But this expression (apparently first used in writing by science-fiction writer Neal Stephenson in 1995) may yet turn out to be the defining term of the 21st century’s global order. The word is Anglosphere, denoting not just a group of English-speaking nations, but a sphere – or set of interconnected spheres – of influence.

According to US businessman and technologist James C Bennett, it “implies far more than merely the sum of all persons who employ English as a first or second language. To be part of the Anglosphere requires adherence to the fundamental customs and values that form the core of English-speaking cultures.”

Primary among these are individualism, openness and the honouring of contracts. Just doing business in English doesn’t qualify you. You have to have internalised the hidden system of behaviours and assumptions that Anglos implicitly embrace, thereby gaining membership in what Bennett calls a network civilisation or network commonwealth. Other fashionable buzzwords associated with the phenomenon are collectivity, commonality and commensurability.

At the rarefied level of international politics, Anglosphere can mean a geopolitical conversation for insiders only. In terms of innovation in technology, law and commerce, it encourages pathfinder cultures to cooperate seamlessly. To some anti-globalisers and multiculturalists this smacks of ethnocentrism, cultural imperialism and linguicism (language-based racism), or at the very least a shared superiority complex on the part of largely rightwing commentators. Part of the potency of the idea is certainly that it offers Brits, and Canadians, Australians and New Zealanders, too, the prospect of world domination, alongside the US, and despite the looming presence of China and India. Others protest that this is all simply stating the obvious – that English speakers communicate easily with one another. But perhaps they are missing the essential point: the real potential of the Anglosphere lies not just in instantaneous information-sharing but in the millions of informal, often unnoticed relationships and collaborations that amount to a much more unified power-bloc than any artificially created entity – the EU springs to mind.

Send your favourite buzzwords, jargon or new and exotic usages 
to tony.thorne@kcl.ac.uk

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BIZWORDS AND BUZZWORDS

 

The business world is responsible for – or guilty of – generating a constant stream of new terminology, buzzwords and jargon. I have been tracking such exoticisms for more than a decade in my Bizword column in British Airways Business Life magazine…

FOLLOWERSHIP

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After decades of analysing the qualities associated with the various styles of leadership, management theory has given us a new buzzword-by-analogy. Originating in 1988 and trending in business schools 20 years later, the term is entering everyday corporate jargon. The concept of followership, we are told, is not just looking at hierarchy relationships from a new angle but reinterpreting group dynamics so that subordinates can learn how best to follow while leaders learn exactly how to cultivate them. There is, of course, a danger in focusing on following rather than leading: the role sounds less heroic or proactive. But newly identified types of empowered follower not only practise the key skills of taking or ignoring instruction, identifying expectations and goals, ego-management and performing as team players, but can exert coercive push, manipulating their bosses and enabling the wider organisation to excel.

 

LEAD-MAGNET

Image result for marketing funnel lead-magnet

 

Digital marketing is a nonstop – and seemingly unstoppable – generator of new terminology, so agencies must help novices to keep up by posting glossaries of the latest buzzwords. Turning prospects into leads into actual customers involves, in the jargon, directing traffic to your landing page (ideally frictionless) or welcome gate, which is likely to feature a lead-magnet, aka opt-in bribe, a benefit such as a free consultation, free trial, discount offer, or a content-upgrade such as a toolkit or guide to induce the visitor to give you their contact details. That is a conversion, the start of a relationship with the site visitor who should then go on to register with you, follow you on social media and/or purchase something. (Measure success by your conversion rate, failure by your bounce-rate). The series of steps you use to draw in the customer, from ads via webpages through interactions all the way to payment is known as the funnel.

 

You can find many more more Bizwords at

 

http://businesslife.ba.com/TagSearch.html?For=bizwords&PageNumber=1&SortBy=Relevance

 

Send your buzzwords, jargon and new and exotic usages to

tony.thorne@kcl.ac.uk

 

SOUND EFFECTS

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“One of the most limpid and luminous letters is ‘L’. The suffix ‘-ita’ has a lot of Latin tenderness, and this I required too. Hence: Lolita.”

  • Vladimir Nabokov, 1973

“Ant and Dec sound fine to me, but Cheryl Cole is like nails down a chalkboard.”

  • Posting on BBC web discussion, 2013

 

The children’s literacy charity I Can allows you, for a small donation, to adopt an English word and keep it for a year. Last year I received a certificate confirming that ‘mellifluous’ belonged to me; this year I hope to get ‘buoyancy’ if no-one else has bagged it first. I like both these words because, unlike very many words in our language, their sound seems to match their meanings. Their sounds are rather difficult: mellifluous because it’s rarely heard, has several syllables and comes from Latin in which it meant ‘flowing with honey’. The spelling of buoyancy is odd – it comes from Dutch – and that might confuse someone meeting the word for the first time. It seems to look and to sound at the same time capacious and light, to both float and bounce simultaneously…

At Laurentian University in Canada researchers examined the links between proper names and hearer’s emotions: The ten most popular boys’ and girls’ names for most years of the 20th century were studied in terms of the emotional associations of their sounds and how easily they could be articulated. A set of historical and socioeconomic variables, namely war, depression, the advent of the birth control pill, inflation, and year seemed to correspond with the scores that members of the public gave for name length, ‘emotionality’, and ‘pronounceability’…

At a less elevated level UK national treasure Stephen Fry has told us that his favourite word is ‘moist’. He’s being arch and gently provocative as usual, but says that he just likes the sound of it. But the sounds that make up moist will have a very different effect on those fluent in multiethnic youth slang, in which it is currently one of the most powerful terms of disapproval on the street. I have said that I find the sound of the word ‘mellifluous’ pleasant, but friends have told me they hear in it prissiness and fussiness. My fondness for ‘buoyancy’, too has been a cause of bemusement for some…

Whether we are talking about ‘pure’ sounds that imitate the noises of nature like ‘plop’, ‘buzz’ and ‘hum,’ or the clusters of phonemes that form single words, or about longer more varied sequences of conversational noise, these acoustic disturbances are not just conveyors of information but can act as triggers provoking an emotional response in the hearer. How they do this depends on the associations they have for us and these may be intensely personal, may be social and cultural and may in many cases depend entirely on which language we are hearing and thinking in. Hearing the slang word ‘chillax’ for the first time (it seems that even the Prime Minister is now aware of it, if not entirely sure of when to use it) would probably have a different effect on a teenager, who might have recognised the blending of ‘chill out’ and ‘relax’, from a grandparent more likely to hear ‘chilly’ and ‘axe.’

 

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SOUNDS, SYMBOLISM AND SENSE

 

A small fragment from my jottings on the fascinating and under-examined subject of language sounds…more extracts will follow

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The traditional view of words and names is that, apart from those words that directly imitate natural noises, there is only an arbitrary link between sound and meaning. But a few psychologists and neuroscientists have claimed to find evidence that phonemes (the human speech sounds that constitute words) have an inherent, non-arbitrary emotional quality. Their data suggests that the effect on feelings of certain phoneme combinations (nonsense examples they worked with included bupaba, which was received positively and dugada which was negatively perceived) depends on a specific acoustic feature which can be measured, namely, the dynamic shifts within the phonemes’ frequency.

Socrates, too, according to Plato in the Cratylus Dialogue of 360 BCE, ascribed the origins and the correctness of names and words to a measurable relationship between their sounds and the things they represented, observing, for instance, that the tongue is most agitated and least at rest in the rolling of the letter ‘r’ (ρ or ϱ ‘rho’ in his native Greek) thus fitting it for evocations of violent movement or percussion. We can consider to what extent this rule might be applied to English, bearing in mind examples like ‘battered’, ‘beaten’, ‘bruised’, ‘banged’, but Hermogenes in any case then intervened and with a host of counterexamples demolished Socrates’ proposition, forcing the sage to admit that ‘my first notions [were] truly wild and ridiculous’. In 1690, the English philosopher Locke argued in An Essay on Human Understanding that if there were any connection between sounds and ideas, we would all be speaking the same language. Leibniz in New Essays on Human Understanding, published in 1765, responded with a point-by-point critique of Locke’s essay, admitting that there is clearly no perfect correspondence between words and things, but neither is the relationship completely arbitrary…

…In 2013 scientists carrying out an analysis of popular names given to 15 million babies found that male names were much more likely to contain broad and ‘larger’ sounding vowels that were emphasised and sounded more masculine when spoken. On the other hand, the majority of female names sound ‘smaller’, allegedly projecting a more feminine, dainty impression of the person. The study’s co-author, Dr Benjamin Pitcher of the School of Biological and Chemical Sciences at Queen Mary, University of London, said: ‘The origins of names may vary but this study suggests that there is an association between the size of the sounds in first names and the sex they are associated with.’ According to Dr Pitcher and his team, the names which sound larger and prove popular with parents who have boys, or sound smaller and are given to girls are linked to the calls of wild animals. They claim that mammals, including humans, associate deeper, booming vocal sounds with larger individuals, but higher-pitched sounds are usually from smaller individuals. It has to be said that reports of this study were not universally applauded when they appeared in the UK tabloids online. Comments ranged from ‘…being paid to state the bleeding obvious’ to ‘utter nonsense – and the male names they quote all sound girly to me.’

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MILLENNIALS 2.0

Most Millennials Resist the 'Millennial' Label | Pew Research Center

Only four years ago I was introducing a new demographic to readers of British Airways’ BUSINESS LIFE magazine…

“We’ve seen the rise of babyboomers and yuppies, then of the former slackers known as Generation X. This newest generational label (aka Generation Y or the Echo Boomers) refers to youngsters born between 1981 and 1999. Their coming of age has spawned a slew of articles in both specialist journals and popular media. Commentators detail how they differ from predecessors in their collective attitudes, and describe how to manage them in the workplace. What’s provable is that millennials are the most ethnically diverse, digitally aware and empowered group yet to emerge. On their other characteristics, though, opinions differ sharply. In the UK some employers have castigated them as workshy, semiliterate, needy and narcissistic while US behavioural ‘experts’ laud their ability to multitask, their skill in balancing work and leisure, their respect for elders and leaders and their trust in institutions and allegiance to teams.”

Here, in the Independent, Mollie Goodfellow and I continue this year’s exploration of millennials’ language

http://www.independent.co.uk/arts-entertainment/the-five-things-millennials-will-never-say-a6820751.html

While (by kind permission of Marketing Week magazine) Mark Ritson offers a business perspective

https://www.marketingweek.com/2015/11/11/mark-ritson-millennials-are-out-blah-blahs-are-your-next-target-group/

MILLENNIALS?

I’ve had an argument with my 17 year-old son who says that some millennials – he cites comments sections, blogs and discussions online – are not the empowered, enlightened consumers of marketing myth, but among the worst racists, misogynists and homophobes. The problem is that millennial as a label covers a huge demographic which strictly speaking should include LadBible devotees, gamergate fascists and anti-immigrationists as well as fashionistas, the gender-fluid and Vloggers.

Image result for millennials

If we can realistically generalise about them it goes without saying (but it’s constantly repeated) that their generation is the first whose experience of life has been so profoundly influenced by electronic media and messages and the accelerated globalised interactions that come with them. For a babyboomer like me the difference is that they have unfettered access to information and also the means to explore and express the widest range of views – but they also sometimes display an unquestioning consumerist instinct, ruthless competitiveness (taking in the shaming culture and vindictive peer-pressure mentioned previously) and hyperindividualism bordering on narcissism. Oh, and – another generalisation – I forgot millennials’ awful tendency to gush/use hyperbole (totes devs/I’m dying/can’t evn… etc).

Here are some further thoughts on millennials and language, in a piece by Zoe Henry for Inc.com (…and more will follow)

http://www.inc.com/zoe-henry/words-millennials-use-youth-slang.html?updatezh